Agent99 Signs Board Game Behemoth Winning Moves

Agent99 Signs Board Game Behemoth Winning Moves

Independent communications agency Agent99 Public Relations has welcomed global board game company Winning Moves to its ranks to enhance its presence in the Aussie market.

Mala McAlpin
Posted by Mala McAlpin

Winning Moves manufactures and distributes licensed, custom and regional editions of some of the world’s hottest board games, including Monopoly, Cluedo, Trivial Pursuit, Top Trumps, Guess Who, Connect Four, Risk, and Operation.

Agent99 will be tasked with increasing awareness and creating buzz around Winning Moves’ product brands in Australia.

Reid Herbert, managing director of Winning Moves, said: “We’re excited to work with an agency that not only have extensive experience reaching our target audiences, but are excited about our products, and are willing to take risks and try new things to showcase Winning Moves’ products to the Australian market.”

Agent99 director Sharon Zeev Poole said: “It’s a privilege to work with such an iconic brand, as most of our team has very fond memories of playing Winning Moves classics like Pass The Pigs and Top Trumps.

“We look forward to bringing the products to life through out-of-the-box thinking and clever activations.”

Agent99 has developed a strategic campaign for Winning Moves, which includes media and influencer outreach, experiential activations and sampling, and event sponsorships in support of key social media activities and calendar occasions.