Independent communications agency Agent99 Public Relations has signed on new client; Swedish-Australian Futurist Anders Sörman-Nilsson ahead of his latest book launch – Seamless.
Designed to guide businesses through digital disruption and adaptation, ‘Seamless’ depicts the journey that the hero (the business owner/leader) has to embark on to achieve smarter change management, and build a cohesive brand fit for the future.
Anders explained, “Ultimately, any hero’s journey is the same, whether it is an individual, small business, or global chain. It begins with a call to adventure and ends in the return of the elixir, after overcoming numerous trials and tribulations along the way.”
Seamless explores the difficulties of omni-channel marketing, change leadership, start up thinking versus a heritage (and family) business legacy, and why seamless technologies need to be implemented today rather than tomorrow.
Of the campaign, Anders said, “We’re excited to be back working with Agent99. After achieving such great results with our launch of ‘Digilogue’ in 2013, they were the obvious choice. I have no doubt they will exceed our expectations once again.”
Agent99 director, Sharon Zeev Poole said, “We’re thrilled to be launching yet another incredible and timely educational tool from such a highly influential key-note speaker. This is the kind of campaign that will really add value and insight to other businesses. We have now promoted well over a dozen highly successful business books. Presenting Anders as a thought leader as a follow on from his success a number of years ago will only positively build our expertise in this area further.”
A strategic B2B campaign has been developed for the launch to include key media and influencer outreach, interviews, chapter except releases from Seamless, creative kits, and video packages targeting the business, technology and innovation sectors. In addition, the team will explore amplifying the content through relevant infographics and brand partnerships.