Agent99 Appoints Amanda Cummergen As 2IC

Agent99 Appoints Amanda Cummergen As 2IC

Agent99 Public Relations, a leading independent PR agency is thrilled to announce the appointment of senior practitioner Amanda Cummergen as 2IC to agency director Sharon Zeev Poole.

Geraldine Somers
Posted by Geraldine Somers

Cummergen’s appointment tops off a highly successful year for the agency having been recognised for their outstanding campaigns and results for its clients.

Amanda 2

Adding to the list of accolades, Agent99 Public Relations was also selected as ‘Boutique PR Agency of the Year’ Finalist and ‘Launch or Relaunch Campaign of the Year’ Finalist for its work on Buderim Ginger at the Mumbrella CommsCon Awards 2015.

Sharon Zeev Poole, director at Agent99 Public Relations said: “It’s been an incredible year for the Agency.  Our client portfolio has expanded markedly and we’re being recognised for our work, which not only reinforces the effort we put in as a team, but the immense creativity and sheer results we can offer as an agency.”

With over 15 years of experience both in-house and agency side, Cummergen brings a wealth of knowledge and invaluable experience to the team.  Having previously worked in a boutique agency she has been able to seamlessly fit into Agent99 and its culture. Amanda has worked on brands including Sunrice, ECCO, Muffin Break, JUCY, Hairhouse Warehouse, Just Cuts and many more.

She will manage the day-to-day running of the Agency with a focus on growing the current roster of impressive clients, along with mentoring and providing guidance to the team.

Sharon Zeev Poole added: “Amanda’s experience in managing teams, developing new business and navigating tough client situations was what really excited me, along with her enthusiastic, yet firm personality and presence.”

Amanda Cummergen, 2IC, Agent99 Public Relations said: “I had a similar role in the past for five years which I absolutely adored. I was enticed in-house for a period of time but I missed the buzz and pace of agency life. So, this was my opportunity to get back to what I love!

“What attracted me to the role was Agent99’s excellent reputation and creative work. Sharon has built an amazing agency, but she is keen to grow the size and expand the range of services we offer. I was instantly attracted to her vision and saw the opportunity for me to contribute to her future plans and ongoing success.

“The agency has a great culture, it’s warm and welcoming and I feel like I’ve come home. The team is driven and completely results-focused. I have honestly been amazed by the achievements of individual team members and their sheer tenacity for their jobs and clients.”

Agent99 Public Relations was named ‘Medium PR Agency of the Year’ Finalist at the PRIA Golden Target Awards 2015. It also received a Highly Commended standing in the Consumer Marketing Campaign of the Year category for its Buderim Ginger ‘Search for Australia’s Hottest Ginger’ campaign.