The Australian Marketing Institute (AMI) and the Advertising Institute of Australasia (AIA) jointly announced today that the AIA will cease independent operations and will become part of the AMI, effective immediately.
This amalgamation will allow for a continuation of industry supporting activity that meets the AIA’s primary objectives of encouraging and supporting new talent entering the marketing profession in Australia.
The AIA Board has recognised the changing landscape in the marketing industry and concluded that it was in the interests of the organisation to join a larger, stronger and more diversified marketing industry association. Following much consideration the AIA Board decided that the AMI was the most appropriate organisation with which to partner, being not only the peak marketing industry association in Australia but also the most aligned with the goals, objectives and undertakings of the AIA.
Technology has fundamentally altered the way that marketers market, which has changed the look of a business’s marketing departments and the marketing profession’s education and development needs.
The emergence of digital platforms, content marketing and social media have further changed the way organizations advertise their brand, products and services in their efforts to attract the interest, desire and action of customers and consumers.
With these industry changes in mind the AIA Board is satisfied that core objectives of the AIA will be served well under the AMI banner.
“AIA has been an influential champion of the Advertising industry in Australia in its over 90 year history, pioneering impactful education, awards and research initiatives that have helped nurture and develop talent in Australia,” said Andrew Thornton, chair of AMI. “However, as industry association consolidation becomes inevitable in today’s rapidly evolving market, a larger organisation like AMI is well placed to continue to provide the marketing industry support that AIA has delivered over many years.”
The AIA Board has undertaken to invest in the 2016 and 2017 Australian Marketing Institute Awards for Marketing Excellence and specifically to promote the AMI Future Leaders Award.
Lee Tonitto, CEO of AMI, added “AMI is unique in that we represent the full marketing ecosystem, providing support for marketing professionals across the industry. Consequently, AMI membership and a strong digital advertising education focus means we will be able to continue to progress the objectives of the AIA from day one. Our team is looking forward to welcoming the AIA to the AMI family.”