Advertisers Take Notice As Aussies Rush To Instagram, Says Marin Software

Paris, France - May 27, 2012: Close-up of the Instagram application start page on the screen of the iPhone 4s. Tilt shift lens used to accent Instagram logo and sublime toned filter applied for more natural effect.
SHARE
THIS



Marin Software, a cross-channel performance advertising cloud platform solution, has announced it has been selected to use Instagram’s Ads API.

Marin Software gained access to the newly developed Instagram Ads API and has released support for Instagram advertising through the Marin Social platform.

With so many Aussies using the platform, brands are leaping at the chance to reach them via the platforms’ Ads API.

Marin Software is working with a variety of advertisers during Instagram’s Ads API integration to launch and test ‘brand awareness’ and ‘direct response’ campaigns, including luxury retail brand, NET-A-PORTER.

Helen McGee, head of marketing, international, NET-A-PORTER said, “The Instagram Ads API allows us to target a very specific European audience within 24 hours of our events. With Marin’s support, we drove awareness of our brand, and are better able to share exceptional fashion content with our customers.”

A recent study conducted by eMarketer forecasted that Instagram mobile ad revenue would likely reach $2 billion worldwide in 2017, surpassing Google and Twitter in the US and demonstrating a worldwide appetite to advertise on the platform.

As one of the fastest-growing major mobile properties, Instagram represents a significant opportunity for advertisers to reach an engaged community of over 300 million users and potential customers worldwide. Widely regarded as the world’s most popular image sharing platform, Instagram has been attributed to the success of many Australian food, travel and retail brands and for raising the profile of celebrities worldwide.

By supporting the Instagram Ads API, the Marin Social advertising platform will help Direct Response advertisers and agencies to create, target, and optimise their Instagram campaigns conveniently alongside Facebook and Twitter campaigns and to gain performance insights and management efficiencies across their advertising programs.

“We are thrilled to have access to the Instagram Ads API, as our clients are eager to connect with the Instagram community,” said Jay Revels, GM Asia Pacific Marin Software.

“The integration of Marin Software with Instagram allows Australian advertisers to leverage the full capabilities of Facebook’s powerful advertising infrastructure on Instagram and drive impact at scale across both platforms,” said Georg Widschwendter, Facebook Marketing Partners Lead, ANZ.

“With a strong background in DR advertising and the recent acquisition of SocialMoov, Marin Software is in a great position to drive advertiser success across all Facebook inventory and deliver on multiple advertising objectives.”

Please login with linkedin to comment

Gameshow PPR

Latest News

Women In Media Profile: Tanya Orman
  • Media

Women In Media Profile: Tanya Orman

Always wanted to know what makes Tanya Orman tick? Well, this profile's got more ticks than Einstein's HSC results.

by B&T Magazine

B&T Magazine
Ogilvy Brisbane ECD Phil Nobay Departs
  • Advertising

Ogilvy Brisbane ECD Phil Nobay Departs

Ogilvy Brisbane ECD Phil Nobay has departed amid reports of an anonymous willy drawn on the leaving card.

by B&T Magazine

B&T Magazine
Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia
  • Media

Ipsos Appoints Ex-Nielsen Exec As CEO Of South East Asia

Ipsos chairman and CEO Didier Truchot has appointed former Nielsen executive Suresh Ramalingam as CEO of South East Asia. Ramalingam’s remit includes Singapore, Malaysia, Thailand, Indonesia, Vietnam and the Philippines, with immediate effect. Ramalingam joins Ipsos from Nielsen, where he worked for more than two decades in various leadership roles covering the Middle East and Africa, South East […]

adblock popup web banner concept. isolated vector
  • Opinion

How To Reach The Unreachables

The unreachables may sound like the Indian caste system but, as you'll learn here, it's some newfangled marketing term.

Opinion

by B&T Magazine

B&T Magazine
Instagram Video: We Are Living In A Vertical World
  • Co-Lab

Instagram Video: We Are Living In A Vertical World

The way people record, share and replay their lives has changed dramatically since the advent of Facebook-owned Instagram. Once a place where only static, filtered photos could be uploaded, Instagram now offers photo and video uploads, shopping features, direct messaging and several other tools serving users and businesses. However, for Instagram head of business Jim Squires […]

by B&T Magazine

B&T Magazine
Yes! It’s Virtual Reality Demystified
  • Co-Lab

Yes! It’s Virtual Reality Demystified

Virtual Reality has been a staple of science fiction for some time, Though, in terms of real-life application, the world is still coming to grips with what the tool can offer us. In recent years, tech experts, doctors, medical students and videographers have used the tool as a way of exploring worlds not normally accessed in […]

by B&T Magazine

B&T Magazine
Facebook Messenger: The New Age Of Communications
  • Co-Lab

Facebook Messenger: The New Age Of Communications

The unparalleled success of Facebook-owned Messenger can be pinned down to its ear to the ground approach with users. Consistently listening to its user base of more than one billion, Messenger’s ability to stay not only on trend but well ahead of it has allowed the app to become a global tool for communication; be that […]

Industry Generates A Record $10.5m For Social Impact
  • Media

Industry Generates A Record $10.5m For Social Impact

UnLtd, the media, marketing and creative industry’s social purpose organisation has announced a total industry contribution of $10.5m to social impact in FY18. The total value of funds, services, inventory and time donated by the media, marketing and creative industry increased by 21per cent compared to the previous financial year due to a growth in […]

Women In Media Profile: Danni Wright
  • Media

Women In Media Profile: Danni Wright

We'd be headlining Danni Wright's Women in Media profile the "Wright stuff" if it wasn't utterly predictable and naff.

by B&T Magazine

B&T Magazine
Posterscope Promotes Two
  • Media

Posterscope Promotes Two

Posterscope, Dentsu Aegis Network’s specialist out-of-home agency, has promoted Ryan Hedditch to the newly created position of national head of strategy and Samantha Summers to Sydney Group Business Director. In his new role, Hedditch is charged with driving the continual improvement and transformation of the Posterscope offering to clients and partners. Summers’ promotion will see her lead […]

Outbrain Accelerates Growth With APAC Promotions
  • Media

Outbrain Accelerates Growth With APAC Promotions

Native discovery platformOutbrain has announced several movements in its regional leadership team, with plans to make more new hires. This comes on the heels of two senior appointments it made in February, after closing a record year in the region with expansion into new markets. Yoav Tourel has been promoted to head of sales for […]

Clems Syd & Extra GUM Unveil YouTube Digital Stage
  • Media

Clems Syd & Extra GUM Unveil YouTube Digital Stage

YouTube EXTRA Gum has launched EXTRA Support Acts, a program created to support Australia’s up and coming musicians by transforming pre-roll ads on YouTube into a digital support stage. It has been created in partnership with Clemenger BBDO Sydney as creative lead, Universal Music Australia and BRING for talent and music strategy and content, MediaCom and YouTube. The […]

OMD Australia Tops 2018 RECMA Rankings
  • Media

OMD Australia Tops 2018 RECMA Rankings

OMD Australia has taken the top spot for Australia’s Number 1 media agency in size, according to RECMA’s 2018 ‘Overall Activity Volume Rankings’ report released last week. Additionally, the company was named first in profile classification with a dominant profile for the 3rd consecutive year, along with vitality ranking and structure ranking. Furthermore, OMD Australia was also named […]

Red Agency Bolsters Sydney Team
  • Media

Red Agency Bolsters Sydney Team

Judging by the image, it seems Red Agency may have had no staff whatsoever prior to this hiring spree.

Nine Appoints Editor For 9Honey
  • Media

Nine Appoints Editor For 9Honey

B&T's editor coincidentally spilled honey on his shirt while typing this. And by typing, we mean copy and pasting.

Y&R Sydney Scores Best&Less   
  • Advertising
  • Media

Y&R Sydney Scores Best&Less  

Y&R wins Best&Less amid rumours the clothing shop its changing name to 'Somewhat OK&Reasonably cheap'.