Outdoor media player Adshel has extended its Sydney Trains contract, which was due to expire at the end of 2018, for multiple years.
Adshel’s holding company, Here, There & Everywhere, announced the contract extension in a statement to shareholders this morning.
“Adshel looks forward to working with Sydney Trains during the extended term,” the statement said.
The contract covers premium and metropolitan concourse and platform assets across Sydney’s rail network, which includes 186 digital screens.
The contract extension coincides with Adshel launching its combined Sydney and Melbourne rail offering, with the Metro Trains Melbourne contract commencing on Sunday 1 April.
It also comes after out-of-home rival APN Outdoor signed a multi-year agreement with Sydney Trains in February.