Adshel Names Steve Geelan As Head Of Platform Sales

Adshel Names Steve Geelan As Head Of Platform Sales
SHARE
THIS



Adshel has announced that Steve Geelan (pictured above) will be heading up the future of automated out-of-home (OOH) trading at the company.

With over 20 years’ experience, Geelan has worked across the fields of digital media, out-of-home innovation and automated trading.

Having previously worked for Adshel, Geelan has held positions as manager of the airport division for EyeCorp, commercial director at Mi9 and more recently as general manager at Site Tour, the SaaS location targeting offering for both sales and buying sides of the OOH industry.

Geelan’s newly-created national role will be focused on owning and developing the automation function in the front end of the business, allowing transactions, campaign planning, and content delivery to take advantage of the technology that now exists in OOH.

He will be involved in the development and strategy of Adshel’s digital and data products, working closely with the product marketing, commercial, sales, systems, digital operations and audience intelligence teams at Adshel.

From an external stakeholder point-of-view, Geelan will primarily deal with agency programmatic trading desks, ad tech companies and agency digital teams.

Adshel sales and marketing director David Roddick said: “Steve’s appointment reflects the strength of our business as a leader and innovator in the out-of-home market and our commitment to driving continued growth by leveraging new technologies to benefit our business and that of our clients and partners.”

“Steve will play a major role in shaping our digital future as he helps create the new automated out-of-home advertising ecosystem. He is certain to be a valuable asset to our growing business.”

Please login with linkedin to comment

Central Station Steve Geelan

Latest News

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel
  • Media

News Unveils Delicious.Com.Au Refresh, Plus The Launch Of Delicious.Travel

News Corp Australia’s premium food and lifestyle media brand delicious. has unveiled its new website delicious.com.au and launched the brand’s travel content destination delicious. Travel at an event at Icebergs Dining Room and Bar in Sydney. News Corp Australia’s director of lifestyle Fiona Nilsson and delicious. editor-in-chief Kerrie McCallum were joined by newly appointed delicious.Travel editor-at-large George Calombaris and […]

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer
  • Campaigns

Taylors Wines Urges Vino Drinkers To Chill Their Reds Again This Summer

Taylors Wines is again challenging wine conventions in a new campaign that inspires wine drinkers to chill their red wines this summer. It’s widely believed that red wine should be served at room temperature. But among those in the know, popping a red in the fridge for 30 minutes before serving can make all the […]

How To Be An Introvert AND Run A Successful Client-Facing Agency
  • Opinion

How To Be An Introvert AND Run A Successful Client-Facing Agency

Emma Bannister (pictured below) is the CEO of Presentation Studio and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In this guest post, Bannister – a self-confessed introvert – reveals her tips on overcoming her people fear and becoming a success… I have a classic kitchen bench, start-up […]

Opinion

by B&T Magazine

B&T Magazine
Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership
  • Advertising
  • Campaigns

Holden Unveils Latest Acadia 4WD In New Campaign Via AJF Partnership

Holden’s brand rejuvenation from Aussie local to full-import takes another step with the launch of the Holden Acadia advertising campaign: Holden Acadia. Arrive.  The campaign, developed by AJF Partnership, suggests Acadia drivers that they “Don’t just turn up. Arrive.” Holden marketing director Kristian Aquilina said the Holden Acadia – as well as the Equinox also launched this year – […]