Adshel & Conversant Media Drive 58% Revenue Growth For HT&E

Adshel & Conversant Media Drive 58% Revenue Growth For HT&E
SHARE
THIS



Here, There & Everywhere (HT&E) has continued its solid revenue growth from the first half of 2017, thanks in large part to the performance of Adshel and Conversant Media.

On a statutory basis, revenue rose 58 per cent to $472.3 million in the 12 months to 31 December 2017, up from $298.6 million in the previous year.

Of the overall revenue figure, $161 million was directly attributable to the acquisitions of Adshel and Conversant Media in October 2016.

HT&E’s earnings before interest, tax, depreciation and amortisation (EBITDA) rose 30 per cent to $118.4 million, and net profit after tax and before amortisation attributable to shareholders was up 28 per cent to $54.1 million.

After a very strong first half of 2017, Adshel ended the year with revenue growth of 7.5 per cent to $221.3 million across Australia and New Zealand. Its EBITDA grew 11.3 per cent to $51.5 million, with digital revenues contributing to overall margin improvement.

HT&E noted that Adshel’s loss of the Yarra Trams contract to JCDecaux in October affected its momentum in the fourth quarter in Australia. Locally the outdoor media company grew revenues by 4.2 per cent in 2017, compared to 24 per cent in New Zealand.

Digital now accounts for over 30 per cent of Adshel’s overall media revenue.

Conversant Media delivered revenue of $4.2 million and EBITDA of $0.3 million, after $320,000 in launch costs for its premium-yield video platform Club Roar.

Australian Radio Network’s full-year revenue was down 0.6 per cent to $218.7 million, despite growing 5.1 per cent in the second half of 2017 to offset a 6 per cent drop in the first half. ARN’s costs were up 0.7 per cent, with EBITDA down $2.3 million for the year.

One of HT&E’s other digital investments, content agency Emotive, saw earnings rise 24 per cent in 2017.

Ciaran Davis, CEO and managing director of HT&E, said that while 2017 had its challenges, the group ended the year with strong momentum in its radio and outdoor businesses.

“Regaining and retaining the number one position was a key priority for ARN in 2017, which subsequently delivered the best ratings year in its history, and we finished 2017 as the leading national radio network in Australia,” he said.

“Adshel continued to outperform the market in terms of revenue share, and we are actively pursuing new contracts, having already secured the Metro Trains Melbourne contract for seven years.

“In line with our strategy, we have expanded our portfolio of digital investments, including entering the strong growth area of esports.

“We are increasingly of the view that esports will be compelling for advertisers, with a growing fan base made up of a valuable, younger demographic.”

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]