AdRoll Reviews Campaign Data Across 20,000 Customers And Publishes Report

AdRoll Reviews Campaign Data Across 20,000 Customers And Publishes Report

Ad platform AdRoll has announced the release of a report which analysed retargeting campaign data from 20,000 AdRoll customers on the world’s largest social network, Facebook.

The report looks at trends and performance benchmarks from over 55,000 campaigns, which served 37 billion impressions worldwide between July 1, 2014 and June 30, 2015.

Key findings from the report include:

  • Globally, AdRoll observed a 31 per cent year over year (YOY) average increase in spend per advertiser on retargeting on Facebook.

  • Cross-device retargeting is gaining adoption and increasing overall performance. By adding mobile retargeting to Facebook campaigns, advertisers have seen a 60 per cent increase in impression reach, 64 per cent increase in CTR, and 36 per cent drop in CPC.

  • When adding Facebook to an existing display retargeting campaign, advertisers saw a 92 per cent increase in impression reach, 9 per cent drop in cost per thousand impressions (CPM), and 27 per cent decrease in cost per click (CPC).

  • In comparison to static ad creative, campaigns using dynamic personalised creative had a 24 per cent higher CTR, 6 per cent lower CPC, and 41 per cent lower CPA.

Recently, AdRoll announced it will partake in the beta testing phase of Instagram’s recently-launched API for advertising. The partnership will allow AdRoll clients to retarget consumers on Instagram for the first time.

For these findings and additional analysis, download Facebook By the Numbers Report to learn more about the results.




Please login with linkedin to comment

digital customer

Latest News

Revium Snags Peter Bauld From Deloitte Digital
  • Advertising

Revium Snags Peter Bauld From Deloitte Digital

Revium, a leading full-service digital and AI consultancy, has announced the appointment of Peter Bauld (lead image) as Executive General Manager. Revium is a full-service digital and AI consultancy with over 20 years of experience creating engaging digital experiences for leading organisations and their customers. Bauld joins Revium after an illustrious career spanning over two […]

Veridooh Snatches Prashand Menon From ScentreGroup
  • Advertising

Veridooh Snatches Prashand Menon From ScentreGroup

Out-of-home OOH) and digital media leader Prashand Menon (lead image) has joined OOH ad tech company Veridooh as group business director within NSW and QLD. Menon joins Veridooh from his most recent role as ScentreGroup’s group business director and brings with him more than 10 years of experience in Australian media. Previously, he held positions […]

Kat & Co Transforms Into THE WORLD OF Experiential Agency
  • Advertising

Kat & Co Transforms Into THE WORLD OF Experiential Agency

After more than twelve years of producing experiences for some of the world’s most innovative brands, including Hermes, Van Cleef & Arpels, Louis Vuitton, and Tiffany & Co, Kat & Co has quietly metamorphosed into THE WORLD OF. THE WORLD OF is an experiential agency at the juncture of culture, technology and the human condition. […]

SMG Studio Launches Risk: Global Domination X Dune Part Two
  • Campaigns

SMG Studio Launches Risk: Global Domination X Dune Part Two

Through a licensing agreement with Legendary Entertainment, SMG Studio inked the rights to adapt Dune: Part Two into a game based on Risk: Global Domination, Hasbro’s interactive board game. Inspired by Denis Villeneuve’s cinematic masterpiece, Dune: Part Two, this new digital adaptation, RISK: Global Domination X Dune: Part Two, is poised to captivate players from […]

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market
  • Marketing

QMS: Taylor Swift, Lunar New Year & Mardi Gras Were Boon For OOH Market

Taylor Swift, Lunar New Year and the Sydney Gay and Lesbian Mardi Gras Festival have had a dramatic impact on the number of people moving in and around Sydney over the past month, drawing big crowds into the heart of the city and its surrounding suburbs. New data from digital outdoor company QMS reveals a […]