Adland Busts Out The Lycra For Inaugural Agency Games

Adland Busts Out The Lycra For Inaugural Agency Games

Last Friday afternoon saw over 100 young go-getters from 10 Sydney agencies (OMD, Fjord, Mindshare, Mentally Friendly, Atomic 212, Analog Folk, CHE Proximity, Affinity, RythmOne and Adrenalin) battling it out in a 1990s Schoolyard Showdown, an initiative of Sydney digital agency, Adrenalin.

The event was hosted for a most noble cause – raising money for UnLtd, a social purpose organisation that works to undo youth disadvantage.

Adrenalin 2

The inaugural Agency Games event was held in partnership with B&T and sponsored by Adobe who not only picked up the bar tab but also had a polaroid photobooth where agencies could choose a 90s themed background from Adobe Stock to pose in front of. RhythmOne also got behind the event with a ‘Making Connections That Matter’ trivia round.

The agencies came dressed up in decade appropriate attire and ready to play, with plenty of fluoro sweat bands, gold chains, crop tops, Nirvana tees and attitude on show.

Each agency fielded a team of 10 to compete in iconic 1990s schoolyard games including bullrush, handball, skipping, ping pong and street basketball.

Adrenalin 3

Following two hours of competition on the bitumen, teams then headed across the road to the Lord Glasgow Hotel to be tested on their brainpower in a round of 90s pub trivia with B&T’s very own quiz master Richie Kenzie on the mic. After trivia, Richie named Analog Folk (team name: Phat AF) the best dressed and once all the points scored in the games and the trivia were counted, OMD were crowned the 2017 Agency Games winners.

The winners were presented with a trophy welded by one of the charities UnLtd supports called backtrack which helps youth at risk in Armidale, NSW.

To take part, each team donated $1500 to UnLtd with the whole event raising over $12,000 for UnLtd.

“This is another great event bringing together the media, marketing and creative industries to help children and young people at risk by supporting UnLtd, our industry’s social purpose organisation,” UnLtd CEO Paul Fisher said.

Adrenalin 4Adrenalin’s director, Bernie Johnson said: “The inaugural Agency Games was a roaring success. It was great to see the agencies get together and enjoy an afternoon of fun and some healthy competition. Everyone got into the spirit of the day and did an amazing job at raising over $12,000 for the fantastic work UnLtd does. We’ve already started planning for an even bigger and better Agency Games in 2018.”

Please login with linkedin to comment

adrenalin media Agency Games

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]