The 2015 Adobe Digital Marketing Symposium commenced today with more than 1,500 marketers, publishers, agencies and technologists joining in the journey to reinvention to deliver business transformation.
Kicking off in Sydney and to be followed by a second event in Singapore later this week, this sold-out conference underscores the demand for reinvention in digital marketing and showcases the latest innovations of Australian brands using Adobe Marketing Cloud.
Adobe CEO Shantanu Narayen and senior vice president of Adobe’s Digital Marketing Business, Brad Rencher, will be joined by Adobe customers and partners, as well as marketing industry thought leaders. Stories about the journey of reinvention will be shared by brands such as Starwood Hotels & Resorts Worldwide, AMP, NAB, Australia Post, RedBalloon and Qantas.
“We’re seeing a fundamental shift in the role marketing is playing in business strategies as today’s marketers redefine fundamental concepts of marketing,” said Paul Robson, president, Adobe Asia Pacific. “Australian brands are among the most innovative practitioners of digital transformation in the world, and we’re excited to showcase some of their experiences.
“As the biggest digital marketing conference in the southern hemisphere, we’re aiming to ensure Adobe Digital Marketing Symposium is the best forum for marketing experts and digital leaders to interact, gain insight and learn about digital marketing innovation from each other.”
At the event, Adobe will showcase its continued focus on bringing commerce closer to content consumption via its shoppable video authoring tool and player. Included with AEM Assets and dynamic media, this new tool works on any screen and along with a UI for authoring the shoppable video experience, allows users viewing video content to click on a hot spot and buy an item instantly.
Also featured will be Symposium’s Digital Government track, comprised of 150 attendees who will hear from speakers including Dominic Perrottet, NSW Minister for Finance, Services and Property; Paul Shetler, the newly-appointed CEO of the Digital Transformation Office; and Adobe Fellow and VP of Enterprise Technology David Neuscheler on open source for government.
In Australia, Adobe’s digital marketing customers include nine of the top 10 financial institutions; four of the top four telco companies, all of Australia’s major airlines and New Zealand’s national carrier, and many of Australia’s top media companies, insurance groups and government agencies.