Melbourne & Sydney Airports Among Mobile Hot Spots In Japan and Asia-Pacific Region

Melbourne & Sydney Airports Among Mobile Hot Spots In Japan and Asia-Pacific Region
SHARE
THIS



Japan and Asia-Pacific’s most affluent consumers are highly engaged on their mobile phones at the Sydney, Melbourne, Hong Kong, Macau and Jakarta airports according to the JAPAC Traveller Report 2014 conducted by location intelligence company AdNear.

Australia also has the highest per user engagement on mobile at its Sydney and Melbourne airports as compared to other airports in the Japan and Asia-Pacific (JAPAC) region.

Infographic_Final

Shobhit Shukla, vice president, sales and partnerships, AdNear said: “Through our proprietary technology, we were able to analyse over a million travellers across 12 cities in the region and grouped them into different user profiles. In particular, we found that affluent travellers in Sydney, Melbourne, Jakarta, Bangkok, and Kuala Lumpur airports were on an average 3 times more engaged on their mobile phones compared to other travellers such as professionals, homemakers and students.”

Sydney and Melbourne airports saw more than 50% of repeat travellers and user engagement peaked between 5-10 pm. The time spent by travellers flying through Melbourne airports clocked around 50 minutes, while travellers at Sydney Airport were seen there for around 35 minutes. Majority of the travellers at these airports had high engagement with Social & Health and Fitness apps. Students travelling through Sydney were seen to be more engaged compared to their counterparts at Melbourne.

Across all airports, the 25-36 age group were most involved with their mobile phones. While the youth aged 16-24 were most engaged on mobile in Japan, Australia also had a high engagement from this age-group at 25%. Tuesday was seen to be the peak day of travel for Australians. Both airports saw 10% less engagement during weekends compared to weekdays.

Australia had the highest proportion of female travellers at 28% while India had the lowest at 17%. Professionals in Sydney, Melbourne, Hong Kong and Kuala Lumpur were more engaged on their mobile compared to their counterparts in other countries.

Though smartphone penetration is lower in countries such as Thailand, Indonesia and India, users were more likely to use location-based services on their mobiles as compared to the high smartphone penetration countries in JAPAC. For developed countries like Australia, Japan and Hong Kong where usage of location-based services is lower, there is an opportunity for players who can geographically target users through proprietary technologies.

“While this regional study concentrates on airports alone, we are able to help companies leverage our technology to target certain consumer profiles within a specified area to achieve offline consumer insights which are targeted, traceable, scalable and fully integrated with traditional marketing platforms. Marketers can also reach out to their audiences using our targeted mobile advertising solution,” added Shukla.

AdNear’s JAPAC Traveller Report 2014 analysed traveller and mobile engagement behavior of more than 1 million travellers across 12 airports in 9 countries in the JAPAC region during April-June 2014. The airports include those in Melbourne, Sydney, Hong Kong, Macau, Tokyo, Delhi, Mumbai, Singapore, Kuala Lumpur, Jakarta, Bangkok, and Manila.

The full report can be found here.

Latest News

How To Create Connections To Increase Your Influence
  • Opinion

How To Create Connections To Increase Your Influence

Darren Fleming (pictured below) is a speaker, author and trainer who specialises in helping leaders influence their teams. He is the author of Don’t be a D!ck – creating connections that make influence happen. In this guest post, Fleming offers proven tips on how to improve staff connections and your influence around any office… The secret to […]

Opinion

by B&T Magazine

B&T Magazine
PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman
  • Campaigns

PayPal Unveils “Uncle Awesome” In Witty Christmas Spot Via Buzzman

A dodgy uncle is the star of PayPal’s new Christmas spot set to air across 15 european countries this festive season. The work of famed Parisian agency Buzzman, the ad plays on the traditional family Christmas and the arrival of an uncle notorious for his over-touching, cheating and over-eating. This time around, thanks to Paypal, Mr […]

Isentia Builds Out Executive Team For Future Strength
  • Media

Isentia Builds Out Executive Team For Future Strength

Isentia Group Limited has announced three senior appointments to its executive leadership team to accelerate product enhancement, operational efficiencies and support ongoing transformation. Following an extensive search, Paul Russell has been appointed chief technology officer (CTO), Kelly Young chief human resources officer (CHRO) and Peter McClelland chief financial officer (CFO). Ed Harrison, Isentia chief executive officer and managing director, […]

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’
  • Campaigns
  • Media

Ovarian Cancer Australia Says ‘It’s Time For Ovary-Action’

Ovarian Cancer Australia has launched its first pieces of work via agency 10 feet tall. ‘It’s time for ovary-action’ is their empowering, new creative platform that aims to rally all Australians to stand up and take action for the cause. The launch includes a quirky content video accompanied by print and radio components that aim […]

Assembly Label Appoints The Wired Agency
  • Media

Assembly Label Appoints The Wired Agency

One of Australia’s leading fashion brands, Assembly Label has officially appointed The Wired Agency as its exclusive digital campaign partner. As a market leader in the ‘simplified essentials’ space; quickly becoming renowned for their minimal approach to design and clothing construction, Assembly Label has recently opened their tenth retail location as well as being well-represented […]