ADMA’s Creative Fuel Creates Hilarious Background Music Soundtrack For Any Case-Study
With the results for Cannes 2015 now in, advertising agencies across Australia have already begun the hard road to creating their entries for 2016.
So Creative Fuel, with the aid of Cummins & Partners Sydney and Melbourne (as well as a host of industry luminaries), has stepped up to help the cause and create something truly useful for our industry – The Award Show Case Study Song of the Year. A meticulously crafted soundtrack guaranteed to emotionally manipulate even the most hardened award juror into coughing up metal.
Designed by the professional musical manipulation team at Song Zu, this song can be used on any product for any client in any category. Creative Fuel spokesperson, Jodie Sangster (CEO of presenting body, ADMA), promised that Australian agencies will be singing the praises of this ingenious case-study soundtrack down la Croisette in 2016.
“It’s going to turn problems, solutions and results into gold, silver and bronze trophies,” said Sangster. “The air freight bill back from Cannes next year is going to be astronomical.”
Ramesh Sathiah, creative director of SongZu, working with senior composers Haydn Walker and Adrian Sergovich, said he fully supported Creative Fuel’s embrace of case-study music. “We have a saying in jury rooms: Musical notes get the votes,” said Sathiah.
In the true collaborative style that the advertising industry is famous for, the track was created with the sage advice and input of Ant Keogh, Ben Coulson, Jim Ingram, Ben Couzens, Toby Talbot, Steve Back, Steve Coll, Pat Baron, Mike Spirovski, Georgia Arnott, and Richard Muntz. Descriptors such as ‘game changer’, ‘I hear gold’ and ‘very powerful’ may have been used by some of them when listening to the final track.
Realising that such an important moment in advertising award show history needed to be recorded for posterity – renowned film director Paul Middleditch was asked by Cummins&Partners to unbiasedly document the process. Middleditch said: “When something this important is occurring, you just stand back and let it happen. Preferably holding a camera.”
The Case Study Song of the Year can be purchased with lifetime rights and comes with a complimentary ticket to the second annual Creative Fuel event, Thursday August 6 at the Seymour Centre in Sydney where it will have its live premiere. Accompanying this incredible musical masterpiece at the event will be some of the finest creative minds and speakers going around, including David Shing from AOL, John Merrifield from Google and Vin Farrell from Havas Worldwide.
CREDITS:
Music Composition/Production: SongZu
Ramesh Sathiah – Creative Director/Partner
Haydn Walker – Senior Composer
Adrian Sergovich – Senior Composer
Lindy Lewis – Senior Producer
Abby Sie – Senior Engineer
Myles Lowe – Engineer
Damian Enemark – Junior Engineer
Glenn Cunningham – Singer
Ian Cooper – Violinist
Virna Sanzone – Opera Singer
Creative Agency: Cummins&Partners Sydney & Melbourne
Executive Creative Directors: Tom Martin & Julian Schreiber
Creative Director: Doogie Chapman
Senior Art Director: Connor Beaver
Art Director: Trent Hendrick
Head of Broadcast: Jess Thompson
Senior Producer: Abby Hunt
Senior Account Director: Matty Graham
DOP: Nathan Mallon
Production Company: Plaza Films
Director: Paul Middleditch
Executive Producer: Peter Masterton
Head of Production: Megan Ayers
Post Production: The Editors
Editor – Jess Mutascio
Colourist – Yoomin Lee
Online – Viv Baker
Post Producer – Daniel Fry
Client: ADMA
CEO: Jodie Sangster
Director – Product & Innovation: Mandy Eyles
Marketing Manager: Kathy Pieprzyk
Marketing & Communications Manager: Tatiana Montealegre
Marketing Coordinator: Sherin Wang
With special thanks to
Georgia Arnott
Steve Back
Pat Baron
Hannes Ciatti
Steve Coll
Ben Coulson
Ben Couzens
Ted Horton
Jim Ingram
Ant Keogh
Richard Muntz
Paul Reardon
Toby Talbot
Mike Spirkovski
Latest News
TV Ratings (18/04/2024): I’m A Celebrity Wins Prime Time And Key Demos
Aussie viewers can be a harsh lot at times. Only days after Ellie Cole bled her heart out, she has been sent packing.
Effie&co Launches New ConnectAsia Division To Help Aussie Brands Market To Asian Consumers Overseas & At Home
Not provided is advice on using chopsticks and not spilling ramen down your shirt.
Cashrewards Sets Out Stall For New CMO
Thinking of applying for the Cashrewards CMO gig? Here are some insider tips that, yes, are tantamount to cheating.
‘I Ask For The TV Industry To Stand Up And Defend Itself’ – Seven Boss James Warburton Steps Down
The Seven supremo heads for the exits after five years. Here's hoping the Spotlight team organised the farewell bash.
Poh! Jamie! Adriano! Paramount ANZ reveals its tasty plans for this year’s MasterChef
It's your fan's guide to this year's MasterChef! Although no tips on how to pronounce crudités or use a un fait-tout.
Dentsu’s iProspect Partners With MOOD Tea Ahead Of May Campaign Launch
We love a Mood Tea here at B&T. Although we do store old screws and nails in the International Roast caterer's tin.
Opinion: When Culture Starts Eating Itself: Navigating The Age Of Self-eating Nostalgia
Born boss David Coupland asks is adland going through a nostalgia period? But please, no repeats of Best Of Red Faces.
Who’s Going To Cannes?! The TikTok Young Lions Winners!
It's Aussie adland's next gen! They're off to Cannes with high hopes of bringing back a Lion & a foot-long Toblerone.
Adobe Launches Express Mobile App With Firefly AI
Want to be the coolest kid at Friday staff drinks but forgot your retro Nikes? This new Adobe wizardry may do the trick.
ThinkNewsBrands & IMAA Extend News Publishing Education In Brisbane
Industry duo takes its publishing roadshow to Brisbane. Was disappointed no male attendees were wearing walk socks.
B&T Chats With Wavemaker’s Provocative Pioneers On Their Cross-Pacific Sojourn
B&T TV heads to Wavemaker's Sydney digs to interview two staffers from its New York & LA digs. If that makes sense?
HoMie & Champion Launch “Give One. Get One” Campaign Supporting Youth Homelessness Via Town Square
Much like the fête's prized chutney wears a blue winners sash, so too should this top initiative from HoMie & Champion.
Thinkerbell Takes Us Back To Summer In Latest Work For XXXX
This beer ad wants to take you back to summer! Just minus any chance of a shark attack on your morning bus commute.
Cannes Lions Unveils 2024 Programme Featuring Queen Latifah, Jay Shetty & P&G’s Mark Pritchard
Are you one of the lucky ducks heading to Cannes in June? Check out the headliner acts you'll be queueing hours to see.
Scroll Media Recruits Costa Panagos From Twitch
Costa Panagos set to bring South American flair to the Scroll offices. Assuming that he is, indeed, South American.
Year13, Microsoft & KPMG Australia Launch AI Course For Gen Zs
Born around the 2000s? Need to amp up your AI creds? This guide's for you (although it's not really that age specific).
General Motors Snares Heath Walker From Scania
Do you rage about oversized American cars on our roads? You need to bail up Heath Walker at parties & industry events.
VML Launches New “Envoyage” Brand For Flight Centre
VML unveils new brand for travel operator Flight Centre. Alas, no sign of those paid actors pretending to be pilots.
Subaru Places Media Account Up For Review
Subaru puts media up for review, as adland journos get set for mandatory "agency drives off with..." headline.
TV Ratings (17/04/2024): Contestants Faced With Harsh Realities As Alone Australia Heats Up (Or Cools Down)
Alone still doing the business for SBS. Overly long train journeys not doing the business, but they persist anyway.
Ben Fordham Loses Number One Spot As Ray Hadley Celebrates 156th Ratings Win
The radio numbers are in! Discover who's off for a boozy lunch today & who's waiting for the dreaded HR death knock.
Gourmet Ice Cream Brand Connoisseur Launches New “Thrill Your Senses” Iteration, Via SICKDOGWOLFMAN
Rattling the old "truth in advertising" adage comes this ice-cream spot full of noticeably thin people.
Paramount’s Global Sales Boss: ‘Australia’s Converged Model Is A Blueprint For How I’d Like All Of Our Markets To Be’
Paramount's global sales boss gives local sales ops the thumbs up. Didn't weigh-in on the Lisa Wilkinson debacle.
TikTok Starts Testing Its Instagram Rival In Australia
In exciting news for piano playing cats & brattish pranks in shopping centres, TikTok unveils its Insta rival plans.
Man Wrongly Named By Seven As Bondi Killer Hires Lawyers
Struggling to save for a house deposit? Why not get wrongly identified by Sunrise!
Smartsheet Appoints Indie Agency Sandbox Media To Its Media Account
Can't stand your colleagues? Like to dob them in when they miss a deadline? These work management platforms are ideal.
Boss Not Letting You Come To Cannes In Cairns? Use This Business Case To Convince Them!
Stingy boss won't spring for a ticket to Cairns? Add this to your persuasive argument repertoire. Or grovel.
Alt/shift/ Brisbane Builds Portfolio With Ausbuild Creative, PR, Content & Social Account Win
The Brisbane comms/PR agency lands constructor Ausbuild. Also hoping for a discount on its new glass conservatory.
Young Guns Versus The Old Guard: Who Adds More Value to Our Industry?
Cannes In Cairns poking this hornet's nest in a lively debate. Just so long as the oldies can get up the stairs.
70% Of Aussies Don’t Have Green Power Plans ENGIE Says In Major Brand Campaign Via HERO
Are you the notorious "light leaver on-er" in your flatshare? Quell any infighting with this green energy news.
PrettyGood Launches Offering Brand & Media Solutions For Australasian SMEs
B&T applauds the charitable nature of this new agency. Although we'd hate to see it impact any Chrissie present sends.
A Blunt End: Dolphins Medicinal Cannabis Sponsorship At Risk
Yes, it's another NRL drug story. Yet, thankfully it doesn't involve coke in Kuta during the off-season.
Slew Of New Creative Hires At Leo Burnett Australia
Ahhh, all black! The outfit of choice for agency creatives, David Jones staff and everyone in Melbourne.
Under Armour Unveils Local “Live in UA” Campaign
American apparel brand set for yet another tilt at the Aussie market, as Nike declares "we'll see about that".
Pepsi Launches New Look, Refreshing Classic Fashion Staples Via Special PR
Are you always the bridesmaid, never the bride, as the old saying goes? How do you think Pepsi feels?
Pure Blonde Returns To A Place Purer Than Yours In New Campaign Via The Monkeys
B&T's always been a huge fan of the 'drink yourself thinner' diet plan. So big thanks to Pure blonde, vodka & tequila.