The Association for Data-driven Marketing and Advertising (ADMA) and the Institute of Analytics Professionals of Australia (IAPA) have entered into a formal alliance.
The alliance was announced at the new ADMA BI and Analytics Lab, co-located with the IAPA National Conference, at the ADMA Global Forum, Sydney Hilton Hotel.
The alliance creates a unified voice around the rapidly evolving field of marketing and data/business analytics. The alliance will bring additional support and membership benefits for those in varied analytics roles such as fraud, risk, actuarial and operational analytics.
IAPA will operate as an integrated division of ADMA, benefiting from the stature and resources of Australia’s largest and fastest-growing marketing and advertising industry body.
The combined might of over 550 ADMA corporate members and 3,500 IAPA individual members catapults Australia’s leading marketing and advertising industry force to new heights. All members will benefit from new service offerings around marketing, advertising and data analytics. There will also be new education courses, events and webinars starting soon.
IAPA members will enjoy enhanced benefits, including its quarterly event series in six cities, and annual Skills and Salary Survey, while cross-promotion will enable more efficient use of shared capabilities. IAPA Chairman Doug Campbell continues in his role.
The combined organisations will work together to deliver education courses and bridge the current gap between analysts and marketers to ensure Australia is at the forefront of the marketing and data revolution. Educational initiatives are also underway for those leveraging analytics outside the marketing realm such as operations, risk, fraud and strategy.
“I’m delighted that ADMA and IAPA are forging this timely and productive alliance. Data analysis is now a vital part of marketing so this is strategic positioning for us. We look forward to advancing and advocating the work done by data analysts around the country,” said ADMA CEO Jodie Sangster.
“This alliance will strengthen the role of data analytics professionals. With the ADMA partnership, we can grow and better support our mission to unite, inform and support analytics professionals as an increasingly important sector of Australian business,” said IAPA Chairman Doug Campbell.
IAPA brings an injection of highly skilled talent to the industry brain-trust. A recent IAPA report shows that analytics professionals are in high demand. Their median salary is almost twice the national average, with half earning over $110,000 annually.