GroupM’s MediaCom has claimed the global media account for Adidas, estimated to be worth $405 million, following a review.
The change sees the end Carat’s relationship with the sports brand, which has spanned almost 20 years.
A MediaCom spokesperson confirmed to B&T that the agency has been chosen by Adidas for a new global partnership.
“More details will be available in due course,” the spokesperson said.
Carat confirmed to B&T that the global Adidas account includes Australia, but refused to comment any further on the loss.
MediaCom has had much to celebrate about lately, having been named Media Network of the Year last month at Cannes Lions.