If you've come here looking for Elaine Herlihy's famed scone recipe then it'll be the only disappointment you'll endure.

Posted 10 hours Ago

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Sadly, it's the final instalment of B&T's YouTube video series. But spare us the tears, we say. OK, cry if you want.

QUT Creative Enterprise Australia (CEA) has announced the 10 start-ups that have been accepted in its Collider Accelerator. The three-month accelerator is a proud Australian first which is carving the way for start-ups specialising across the creative tech verticals. Commencing this week, the 10 participating companies will receive coaching from international mentors and deep domain […]

Expert insights on what’s trending in the world of technology, data and innovation will be discussed in a new podcast powered by The Works, digital services consultancy RXP Services, and global law firm Norton Rose Fulbright. The Smart Dust podcast – named after micro-electromechanical computers that that can be breathed in to monitor the human […]

Cold Chisel's "Ita" could be heard from Ten's HQ yesterday morning as it paid tribute to the departing media doyen.

Here at B&T, we have a trendy communal black leather jacket for staff to wear while suffering consequences.

Posted 7 hours Ago

Opinion

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Lovatts Media has purchased Nourish magazine from Blitz Publications in a last-minute deal that has ensured the title continues to be published in Australia. Rachael Northey, CEO of Lovatts Media, believes the demand for high-quality niche magazines is growing rather than declining. Building on the successful 2017 launches of their popular mindfulness titles Breathe, Teen […]

B&T would like to apologise for being vague about this story but its content is getting caught in our SPAM filters.

Posted 10 hours Ago

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Atomic 212° unveils possible award-winning new campaign for Origin Energy. Well, we'll let you be the judge of that.

Sandilands has slammed Rove's 'Show Me The Movie!' And, as pains as we are to admit, B&T finds itself agreeing.

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If you liken the ACCC's investigation into Facebook to one big hornet's nest, well, see this as the prodding stick.

James Keeler reportedly went a shade of crimson red after being promoted to whiteGREY's top-dog strategy role.

Independent PR agency Thrive PR + Communications has announced the launch of its fifth office, opening its doors permanently on the Gold Coast and making multiple team appointments. In response to client demand, and embracing the growth of Australia’s emerging innovation hotspot, the Gold Coast will be Thrive’s second Queensland location following the opening of […]

Looking for a campaign that'll make you misty-eyed for the "good old days"? Well, this definitely isn't it.

B&T always publishes any Haystac news we receive. We'd hate to get any needle from them, after all.

It was like mum's trifle on TV last night: a bit of custard from Seven, jelly from Nine & slightly stale sponge at Ten.

Posted 12 hours Ago

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Advertising, in its essence, is about reaching the largest number of people, in the most seamless, creative way. However, reaching a large audience can often be the biggest hurdle, so how does a crowd of a few hundred million users sound? Weibo, China’s answer to Facebook, WhatsApp, Instagram and every other app combined, has hit […]

Posted 12 hours Ago

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When it comes to a thorough review & probing of the radio numbers, B&T ranks in the top 50 of all media organisations.

Posted 12 hours Ago

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When we need an energy hit on a tight deadline at B&T we choose Lucozade. Well, Lucozade with a couple of Ritalin in it.

Posted 12 hours Ago

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Has the age of disruption left you fearful? Well, you'll be singing Helen Reddy's 'I Am Woman, Hear Me Roar' after this.

Posted 12 hours Ago

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'Women To Love' kind of sounds like a tedious Jennifer Aniston rom-com. Yet, a deeper truth awaits readers of this.

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The advantages of being ugly are endless - no tiresome dating, ability to scare small children & now better pay, too!

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It's the seven sins of the digital world that, thankfully, doesn't include coveting thy neighbour's goat or anything.

Posted 14 hours Ago

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Want to make your PR agency more accountable without anonymously posting them some dog's business? This is a must-read.

Posted 14 hours Ago

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Y&R Melbourne has an innovative wristband on campus at Monash University that detect drugs by simply placing a drop of your drink onto the band itself. Designed for widespread use across festivals, events, bars, nightclubs and other venues where patrons are already accustomed to using wristbands, the ‘Sip Safe’ wristband is equal parts a utility, […]

Brand events agency INVNT has announced it has expanded its operations to the Asia-Pacific region with a new office in Sydney. Originally founded in New York in 2008 by Scott Cullather and Kristina McCoobery, INVNT creates and produces brand engagements for every audience segment, including employees, customers, partners, investors, the media, and consumers. Cullather said […]

Fairfax's Sean Aylmer pops up at Res Publica. As in he's been recruited, not that his head came up through a pot plant.

The Copyright Agency is inviting Australian artists and their heirs to nominate about where their works have been published or used on TV to receive payment for their copyright-protected work as part of a month-long campaign. The Copyright Agency, which recently merged with Viscopy, is Australia’s national copyright licensing organisation for the publishing, media, surveying […]

Our weekly trips to Gamblers Anonymous meetings is testament to B&T's adoration of the 'sports of kings' (aka gee-gees).

Posted 1 day Ago

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More proof that love conquers hate comes news of a Queenslander promoting NSW. Yeah, doesn't prove squat, really.

It’s a Sydney Comedy Festival like no other this year, with festival-goers offered a new way of getting to and from shows without having to get out of bed. Festival partner Travelodge Hotels has developed a novel mode of transport, the ‘Ubed’, which is picking up festival-goers in central Sydney and deliver them to the […]

This staff performance article sadly makes no mention of two of B&T's favourites: waterboarding or "the rack".

Posted 1 day Ago

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Much like fingernails down a blackboard, this story has the feel of sandpaper across your six-stitcher.

Posted 1 day Ago

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Australian sport's most famous derrière could soon be making its way onto prime time television, according to reports.

Posted 1 day Ago

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You gotta hand it to Clems Melbourne's 'Graham' campaign - it is the gift that keeps on giving and giving and giving.

Adland's not all full of neurotic, egotists with anxiety issues, as B&T's Social Change Maker profiles attempt to prove.

Posted 1 day Ago

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There's often a fine line between utter stupidity & marketing genius, & undoubtedly #EATSHYTE is playing in that space.

Posted 1 day Ago

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It appears MKR has introduced a bit of UFC into its programming. Now if there was ever an idea for a show, that's it.

Contenders for the WPP CEO role are lining up amid reports Sir Martin's already getting on poor Mrs Sorrell's nerves.

Seven confirms the return of The Doctor Blake Mysteries sans Doctor Blake himself, which is a mystery in itself.

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If you needed any more proof we've hit peak D-grade celebrities flogging their own cookbooks comes this intriguing tale.

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Does the word "manifesto" make you think of Stalinist Russia? Well, thankfully this comes without any trip to the Gulag.

Posted 1 day Ago

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Fear your job will be replaced by an algorithm anytime soon? Well, this can only add to your sleepless nights.

Posted 1 day Ago

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Despite not actually watching any TV last night, B&T's still bringing this full report such are our plagiarism skills.

Posted 1 day Ago

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APN says "if the shoe fits, wear it" as Ten's Neil Shoebridge joins the comms team. That was B&T trying to be clever.

There's a new Solo campaign which, unfortunately, doesn't include any cans being crushed on foreheads or croc wrestling.

Digital retail out-of-home media business Shopper Media Group has announced the appointment of Emily Sak to the newly created position of head of data and insights. The new role forms part of Shopper Media Group’s expansion plan to keep up with the accelerated growth that has seen its portfolio surpass more than 220 shopping centres […]

Customer experience agency CX Lavender has announced the appointment of Michael Rummery to the role of business development director for Melbourne. Rummery (pictured above) was previously account director of client services at global marketing and digital recruitment firm Aquent, and has held roles at a number of talent agents and recruitment firms with a focus […]

If you think B&T's running this solely for the chance to dust off our Lowes $79 dinner suit, guilty as charged.

Is everyone talking general data protection regulation around the office to your Bachelor In Paradise? Here, read this.

The New York Times Company has announced the appointment of media representation agency WeThinkMedia to represent its advertising business in Australia. WeThinkMedia will be responsible for all advertising in the region, including print, digital, branded content, programmatic, and events. The partnership will be overseen by Tom Armstrong, vice president of advertising for The New York […]

Wonder why your private health premiums seem to be constantly going up? Well, this offers no explanation whatsoever.

Look, it's 10 marketing ideas from Apple! Which we like to think is far superior to 20 marketing ideas from Microsoft.

Posted 1 day Ago

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Influencers are the new powerhouses in driving stock off shelves, but brands are yet to find the right recipe for successful collaboration, according to Guillaume Deront of Gleam Futures @ The Story Lab (pictured below). Here, he argues that marketers need to look beyond purely targeting an audience and channel their energy towards building long-term […]

Posted 1 day Ago

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In this guest post, Bronwyn Van Der Merwe (pictured below), managing director of Fjord Australia and New Zealand (part of Accenture Interactive), details the four traits of a ‘living business’ – something she believes organisations have to become in order to transform successfully. The digital age has created a plethora of challenges for modern organisations, […]

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There's plenty to be had from openly pinching your competitor's data writes this somewhat brave columnist.

Posted 4 days Ago

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Is your Mondayitis so bad today your boss is lucky you even turned up at all? Find hope in these inspirational spots.

Posted 4 days Ago

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In a submission lodged with the ACCC inquiry into digital platforms, industry body Free TV today called for greater regulatory oversight of Facebook and Google. The FreeTV submission identifies a number of key areas of concern: Heavy regulation on traditional media providers and almost none on Facebook and Google Questionable claims about the reach, viewability, […]

APN Outdoor has used its annual general meeting to announce three key contract renewals: Transport for Brisbane, Transdev Melbourne and Adelaide & Parafield Airports, for multiple years. Company CEO and managing director, James Warburton, said: “These contracts represent an important part of our advertising offering. The far-reaching impact they provide delivers a compelling proposition and cements our commitment […]

The only thing stopping B&T calling this an "exclusive" is the small disclaimer that it isn't.

Posted 4 days Ago

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MKR continues to prove B&T's favourite cooking program that decreasingly involves anything to do with cooking.

Nielsen’s monthly digital news rankings have arrived. And, like last month's, you'll probably ignore these too.

It's the latest in our Women In Media profiles, and this one is so good you'll possibly get a nervous twitch somewhere.

Posted 4 days Ago

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Do you only read B&T for scandalous rumours and a spot of unsubstantiated gossip? Well, revel in this half-baked news.

Posted 4 days Ago

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This rather unsavoury story unfortunately includes lewd and suggestive name-calling. You have been warned.

Liam Hale forced to take up lunchtime jogging and hideous weekend fun runs after being appointed Nike client director.

You could write a book on this whole Rebel Wilson/Bauer ding-dong. Admittedly, not an overly interesting one.

Posted 4 days Ago

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Does your marketing strategy often follow with a grovelling public apology? Well, B&T makes no apologies for this.

Posted 4 days Ago

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Fact: put "The Monkeys" in a headline & it always gets a read. So much so we're going to put it in every B&T headline.

One bite of our editor's stroganoff and you'll instantly know he's never watched a cooking program in his life.

There's appointment news out of FOX today, as B&T's awful handshake photo gets a record third airing this week.

M&C Saatchi Group’s customer engagement specialist agency, LIDA, has crafted an initial eight-episode series of bite-sized animated videos designed to help busy marketers stay ahead of the game. ‘60 Second Gets’ draws on LIDA’s wealth of experience to unpack the latest industry tools, tech and thinking. Launching today, the first video, ‘Success in 6 Seconds’, […]

Do you love a $79 Lowes gaberdine off-the-rack number with two bonus business shirts? Well, this probably isn't for you.

Today Naked launches its ‘Start Talking’ campaign for Gidget Foundation Australia; a not-for-profit that provides support for families who are affected by perinatal depression and anxiety (PNDA). The centrepiece of the campaign is a powerful TVC that brings to life this common, but often hidden illness, and shows how Gidget Foundation’s ‘Start Talking’ telehealth program […]

For the first time ever, AFL spectators will be able to view real-time Telstra Tracker player data via in-stadium LED signage, thanks to the combined efforts of Telstra, Champion Data and MKTG. By integrating the Telstra Tracker data into the LED signage at the MCG and Etihad Stadium, fans will receive contextually relevant information from […]

Scentre Group has unveiled a new brand look and feel coinciding with the re-launch of the Westfield.com.au and Westfield.co.nz sites. This digital-first visual identity sees a shift towards creating a more contemporary, invigorated and colourful brand, reflective of Westfield’s in-centre experience. The iconic Westfield logo will continue to lead brand communications, supported with a new […]

Land Rover - the vehicle of choice for the Royal family & Eastern Suburbs coke dealers - has switched its media buying.

Posted 4 days Ago

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In this guest post, Keep Left’s head of consumer engagement, Johanna Murray (pictured below), explains the merits of experiential marketing, as well as sharing some tips on how to do it – and do it well. Humans love to label things – especially intangible things, like time. We like eras and ages and eons because they […]

Posted 4 days Ago

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This trends report is a must-read for all marketers, although it contains no news on the return of the bubble perm.

Posted 5 days Ago

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Yes, it's a powerful new Greenpeace campaign. And, yes, get set to feel really miserable about yourself and the planet.

Posted 5 days Ago

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Need a hearty laugh from a funny ad campaign? Well, this comes with no guarantee of hearty, but possible mild titter.

Posted 5 days Ago

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If all else fails, whack cute dogs in your ad. As these new spots from carmaker Subaru prove.

Posted 5 days Ago

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Georgia Murch (pictured below) is an expert in creating feedback cultures and author of Feedback Flow; The Ultimate Illustrated Guide to Embed Change in 90 Days. In this guest post, Murch offers her tips on giving (and receiving) feedback from colleagues without botching it up… We all know that feedback matters.  Most of us want the good, the bad and the […]

Posted 5 days Ago

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Who hasn't dreamt of quitting & starting their very own thing? Well, we haven't, but if you have, here's these tips.

Posted 5 days Ago

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Do you like to shop free from the madding crowd? Well, department stores appear rather customer-free of late.

Posted 5 days Ago

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Have you completely forgotten what Sydney looks like? Well, thankfully this story comes with a handy pictorial reminder.

Ever drunkenly stalked an ex? Well, brands are apparently doing it now, too. Well, maybe not the drunken part.

Posted 5 days Ago

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The delightful Mr Pang popped by the B&T offices for a Merlot & a Jatz; plus, we managed to extract this from him too.

Is AustralianSuper on your roster? Well, you're under review & it'll mean more than a tidy kitchen & pine-fresh toilet.

Posted 5 days Ago

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Lisa Wilkinson confirmed as Changing The Ratio keynote. The B&T staff Mariachi band again forced to play second fiddle.

It's more industry people doing good! But they only get this article about themselves. There's no sash presentation.

Posted 5 days Ago

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The man they call "Beaver" has joined Triple M’s footy call team. Hang on, he's actually called "Roo". B&T's error.

Got career malaise? Don't know where your life's heading? You could read this or drink heavily. Or read this in the pub.

Posted 5 days Ago

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SBS Radio has announced two new digital radio stations – SBS PopAsia, SBS PopDesi and a refresh of SBS Radio 3 – is now available on digital TV. SBS Radio 3 will broadcast world news and current affairs from the BBC World Service (previously airing on SBS Radio 4 on digital radio) and special events […]

At a time when more than two thirds of Australians are feeling confused and concerned about their finances, Suncorp has unveiled a new creative platform focused on making the complex simple. In a move that expands the brand beyond the sunshine state, Suncorp’s strategic approach is all about helping Australians focus on what they do […]

Think the Gold Coast is all polar bears, misbehaving school leavers & illegal bikie gangs? Renew the faith on this news.