Radio’s Ad Revenue Grows Five Per Cent In August

Radio’s Ad Revenue Grows Five Per Cent In August

The commercial radio industry has recorded growth in metropolitan advertising revenue of 5.23 per cent for August, to a total of $62.828 million, according to figures sourced by Deloitte and released by industry body Commercial Radio Australia (CRA).

Louise Alley
Posted by Louise Alley

August figures for the individual markets showed that Adelaide led growth figures, reporting a significant increase of 12.43 per cent to $6.061 million, Sydney was also up 8.58 per cent to $19.642 million, Melbourne rose by 4.63 per cent to $19.314million and Perth was up 1.31 per cent to $8.219million.

Brisbane was down slightly on last August dropping 0.62 per cent to $9.593 million.

The year-to-date figures show growth across all markets with a rise of 6.88 per cent to $124.721 million.  Adelaide was up 11.98 per cent to $11.888 million; Sydney increased 8.12 per cent to $38.567 million, Melbourne rose 7.37 per cent to $38.392 million; Brisbane continued the trend with a 3.77 per cent increase to $19.436 million and Perth grew 3.22 per cent to $16.437 million.

The Deloitte figures report actual revenue received by metropolitan commercial radio stations and include all metropolitan agency and direct revenue.