Actor Shane Jacobson Hosts New Podcast Series For Macquarie Media

Actor Shane Jacobson Hosts New Podcast Series For Macquarie Media
SHARE
THIS



Macquarie Media has released a new client-branded podcast series hosted by actor Shane Jacobson that challenges the misconceptions of retirement living.

The five-part series, The ‘R’ Word, came about after Stockland Retirement Living approached Macquarie Media to create branded content that would emotionally capture consumers and dispel the myths of retirement living.

The 'R' Word (Shane Jacobson)

“Great audio story telling can create a strong and powerful connection with consumers, particularly those the 65 years and over,” Stockland Retirement Living’s national marketing manager, Kylie Jackson, said.

“We saw a great opportunity to work with Macquarie Media to not only tell a great story, but to challenge conventional thinking around retirement living.”

Macquarie Media engaged Jacobson to be involved in the series and set out to find a retirement living sceptic who spent a few days in several Stockland retirement villages.

Jacobson said he was eager to be involved in the light-hearted campaign after recently considering retirement living for his mother.

“We’re all getting old, or at least older,” he said. “It’s something everyone keeps talking about, but it’s a subject that’s not always comfortable to discuss.

“A big part of the trouble is working out how to get old. So why is it that we feel a bit funny talking about moving into retirement villages? That’s exactly what I wanted to find out.”

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]