The Association for Data-driven Marketing and Advertising (ADMA) invites the marketing, media and advertising community to enter their best campaigns into the 2015 Australian Creativity and Effectiveness Awards (AC&E Awards).
The AC&E Awards were established by ADMA last year to replace its long-running ADMA awards program and to set a new direction for the industry: to only reward those campaigns that were both creative and effective in equal measure.
“The AC&E Awards are truly representative of the rapidly evolving marketing, media and advertising landscape and we were pleased the industry supported our stance when we launched the new awards in 2014,” said Jodie Sangster, ADMA CEO.
“We were delighted to receive a record number of entries last year and many that nailed the creativity and effectiveness brief. This told us our new awards program was becoming more relevant to more agencies and clients. This was also born out in the attendance at the Awards Night – 700 people – which was a record number as well,” she added.
New for 2015: Creative of the Year Award
In 2015, ADMA will introduce a Creative of the Year Award, something Sangster felt was missing from the awards line-up.
“We have had a Marketer of the Year, Young Marketer, and Young Creative Awards of Excellence for several years now. It’s only fitting for senior agency creatives to be honoured as well for their hard work, creativity and energy,” said Sangster.
There are 30 categories of awards in 2015:
- Ambient or Experiential
- Art Direction
- Best Use of Search
- Branded Content
- Customer Acquisition Campaign
- Customer Retention/Loyalty Campaign
- Data Analytics & Planning
- Data Strategy
- Data Visualisation
- Data-Driven Mail
- Digital & Social Advertising
- Digital Website & Microsites
- E-Commerce Website and Marketing
- Email Marketing
- Integrated Campaign
- Integrated Campaign-Small Budget
- Media Campaign
- Mobile Marketing
- Most Effective use of Content
- PR Campaign
- Social Commerce
- Social Media Campaign
- Use of New Technologies
- UX, Interface & Navigation Design
Consideration is limited to campaigns that originated and were executed betweenJanuary 2014 and July 31, 2015.All entries must be submitted online at www.acandeawards.com by 5.00pm Friday, 31 July 2015, to be considered.