ABC’s ‘The Drum’ Redfaced After Giving Accidental Shout Out To Saucy Adult Twitter Account

ABC’s ‘The Drum’ Redfaced After Giving Accidental Shout Out To Saucy Adult Twitter Account
SHARE
THIS



Oh dear. ABC opinion website The Drum has learnt the hard way just how important it is to crosscheck who you’re tweeting about.

Because who did the account with over 103,000 followers tweet to? Well, dear friends, a hardcore porn site, that’s who.

The Drum’s conundrums began when the @ABCthedrum began tweeting about the Heart Foundation’s decision to can the infamous 20-year-old ‘tick’ that reassures us what we’re eating is healthy.

heartf_logo

But sadly, The Drum didn’t tweet @heartaust – the correct Heart Foundation Twitter account – it tweeted @heartaus, which as it turns out is the account of ‘Love Aussie C*ck’, and if you search the name, you’ll find some less than suitable for work photographs on there, that’s for sure.

1449616538081

Image: SMH

The ABC’s rogue tweet was deleted on Wednesday morning.

Now, Liberal senator Cory Bernardi, who properly ballsed up last month after attributing a quote from an American neo-Nazi charged with child pornography offences to French philosopher Voltaire on Twitter, was having a field day over the error.

“Of course it is easy to make mistakes on Twitter, which the ABC seems to relish in politicians,” he said, per Fairfax reports.

“But with a budget of a billion dollars, and a staff of thousands, I suspect even the ABC could avoid linking to pornography. For a billion dollars, I think we expect better than that.”

A spokesman for the ABC told Fairfax that the broadcaster had protocols in place for appropriate use of social media and that “it’s an unfortunate mistake and obviously the intent of that social media account was clear”.

 

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]