ABC’s Michelle Guthrie Denies Being A “Murdoch Stooge”

ABC’s Michelle Guthrie Denies Being A “Murdoch Stooge”
SHARE
THIS



ABC managing director Michelle Guthrie has fired back at critics who have labelled her a “Murdoch stooge”, and warned that all of the broadcaster’s programs and are facing a review.

Speaking to RN Drive, Guthrie denied critics suggestion that she is a “Murdoch stooge”, and that the ABC is becoming more pro-business.

“I left News Corporation in 2007, so if I was a Murdoch stooge, then I’m far removed from that. I left the organisation a long time ago,” she said.

“The important thing in terms of my role at the ABC is to really try to take all of my experience from the past, whether it’s from Google or my TV and pay TV experience from across the world, and figure out ways in which we can be more adaptable and deliver for audiences as their behaviour changes very substantially.”

Guthrie also warned that all of the ABC’s programs and formats – which include 7.30, Lateline and the 7pm news bulletin – should be up for review.

“I think we should be looking at all our programs and looking at the impact they’re having on audiences, and looking at new ways of telling those stories,” she told RN Drive.

“I do feel that people are not turning to the 7pm news to find out what happens that day, so what does that mean?

“You only have to look at what we did with Catalyst, which shows an example of the way we should look at continually refreshing programs.

“We didn’t axe Catalyst. We’ve changed Catalyst to be a one-hour documentary program over 17 hours. That’s an example of the way we should be looking at ways of delivering.”

Guthrie’s comments come after the ABC announced on Monday that it would axe as many as 200 jobs, and reinvest in its rural and regional stations.

Please login with linkedin to comment

five by five Modern Family

Latest News

News DNA Launches Real Time Native
  • Media
  • Technology

News DNA Launches Real Time Native

News DNA has unveiled Real Time Native which is a content marketing thing and not a potted grevillea, apparently.

New Microsoft Surface Brand Play Is ‘Anything But Ordinary’
  • Media
  • Technology

New Microsoft Surface Brand Play Is ‘Anything But Ordinary’

Microsoft has launched a brand new campaign across ANZ, linking the new Surface devices including Pro 6, Laptop 2 and Surface GO LTE 4G with a series of unexpected and spectacular locations from the region. Led by PR, social and experiential, the ‘Anything But Ordinary’ campaign encourages consumers to pursue their difference, push personal boundaries and chase their ambitions. […]

Patties Frozen Foods Creating New Benchmark For “Premiumisation”, Says Marketing GM
  • Marketing

Patties Frozen Foods Creating New Benchmark For “Premiumisation”, Says Marketing GM

Classic Australian brand, Patties, is breathing new life into its crowd-pleasing party favourites. To celebrate this, and the fact that the brand turned 51 this month, Patties held a killer party on Sydney Harbour. The event also marked the Patties brand officially stepping out of party pies and sausage rolls and into a full range of […]

Why Australian Marketers Need To Evolve Their Scores
  • Opinion

Why Australian Marketers Need To Evolve Their Scores

In this guest post, David Lambert (pictured below), global head of Medallia Insights Consulting, says a majority of Australian marketers are remunerated based on a Net Promoter Score (NPS) that fails to measure the strength of their customer relationships and drive them to develop customer-centric strategies… Since being thrust into the business lexicon 15 years ago […]

Opinion

by B&T Magazine

B&T Magazine