The ABC is searching for some of the country’s best digital talent through a recruitment drive for thirty key roles as it adapts to meet the changing needs of audiences.
ABC’s digital network director Angela Clark said the media landscape has been fundamentally altered in recent years by the rapid uptake of mobile devices, and so has the way Australians engage with the ABC.
“Mobile devices have made digital content a continuous presence in people’s lives and our love of accessing content from the palm of our hand shows no sign of abating. Media habits in particular have dramatically changed with the doubling of smartphone ownership over the past three years, and quite simply: we must serve Australians where they are,” Clark said.
“Our audiences are multi-screening, they are ‘bumping’ into news and entertainment on social platforms, they are consuming digital audio in new ways, and they are not just wanting – but expecting – a seamless experience tailored to their location, preferences and interests.
“We can no longer wait for audiences to come to us: we need to continuously innovate to engage with Australians on their own terms and wherever they want us to be, whether they are catching the train to work, cleaning the house or going for a run.”
Australians are among the world’s most progressive digital news converts, with 44 per cent now naming online, and another 12 per cent naming social media, as their primary news source, according to the 2015 Reuters Institute Digital News Report.
“We are working on some really exciting digital projects across the ABC, and are searching for more than 30 talented individuals – from developers to user experience specialists, to data engineers and delivery managers – to help us create world-class audience-centric services,” she said.