AANA Members Head To UK For Marketer Exchange

AANA Members Head To UK For Marketer Exchange
ba na
By ba na
SHARE
THIS



Next month the AANA will host its inaugural ‘Marketer Exchange’ to the UK. A group of AANA’s senior marketers will travel to London and experience a five-day ‘Retail and Innovation’ programme.

The programme will include two to three hour intimate sessions with their counterparts from advertisers that include M&S, HSBC, John Lewis, BT, Sainsbury’s, Santander, Dixons Carphone Group and Guardian Media Group.

The week will also include a meeting with Sir Martin Sorrell, who will share his views on the recent WPP Global Retail Forum.  Also included are masterclasses from digital transformation consultants Decoded, Rory Sutherland, vice chairman of Ogilvy UK and master of behavioural economics and a bespoke session designed by McKinsey & Co for CMOs. Richard Watson, from What’s Next and Jez Frampton, Global CEO of Interbrand will also present to the group.

“One of the key pillars of the AANA is to inspire and equip our member CMOs to build better brands and stronger businesses.  Retail trends and innovation are often spawned in major overseas markets like the UK so a purpose-built trip like this is a great way to provide value to our members.

“AANA members have been highly supportive of this Exchange with GroupM and Adobe getting on board to sponsor the first exchange.  Our special thanks also go to Sherilyn Shackell, CEO and founder of The Marketing Academy in the UK, who has welcomed and supported this initiative with The Marketing Academy UK Fellows, leading marketers in the UK who have been incredibly generous in giving their time to share their insights with our AANA group.  We look forward to hosting our UK counterparts in a reciprocal visit down under,” said Sunita Gloster, the AANA’s CEO.

The AANA group heading over includes marketers from ANZ, Virgin Mobile, Kmart, Nestle, Nine Entertainment Co, MEC, Colenso BBDO, Artifex Advisors, Beam Suntory, Kellogg’s and Bank of New Zealand.

Please login with linkedin to comment

ZenithOptimedia

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]