Next month the AANA will host its inaugural ‘Marketer Exchange’ to the UK. A group of AANA’s senior marketers will travel to London and experience a five-day ‘Retail and Innovation’ programme.
The programme will include two to three hour intimate sessions with their counterparts from advertisers that include M&S, HSBC, John Lewis, BT, Sainsbury’s, Santander, Dixons Carphone Group and Guardian Media Group.
The week will also include a meeting with Sir Martin Sorrell, who will share his views on the recent WPP Global Retail Forum. Also included are masterclasses from digital transformation consultants Decoded, Rory Sutherland, vice chairman of Ogilvy UK and master of behavioural economics and a bespoke session designed by McKinsey & Co for CMOs. Richard Watson, from What’s Next and Jez Frampton, Global CEO of Interbrand will also present to the group.
“One of the key pillars of the AANA is to inspire and equip our member CMOs to build better brands and stronger businesses. Retail trends and innovation are often spawned in major overseas markets like the UK so a purpose-built trip like this is a great way to provide value to our members.
“AANA members have been highly supportive of this Exchange with GroupM and Adobe getting on board to sponsor the first exchange. Our special thanks also go to Sherilyn Shackell, CEO and founder of The Marketing Academy in the UK, who has welcomed and supported this initiative with The Marketing Academy UK Fellows, leading marketers in the UK who have been incredibly generous in giving their time to share their insights with our AANA group. We look forward to hosting our UK counterparts in a reciprocal visit down under,” said Sunita Gloster, the AANA’s CEO.
The AANA group heading over includes marketers from ANZ, Virgin Mobile, Kmart, Nestle, Nine Entertainment Co, MEC, Colenso BBDO, Artifex Advisors, Beam Suntory, Kellogg’s and Bank of New Zealand.