AANA Adds Millward Brown Vermeer CMO To RESET Conference

AANA Adds Millward Brown Vermeer CMO To RESET Conference
ba na
By ba na
SHARE
THIS



The Australian Association of National Advertisers (AANA) has announced another high profile speaker at its major conference, RESET 2015.

“We are thrilled to once again be welcoming Marc de Swaan Arons, chief marketing officer and executive Board member, Millward Brown Vermeer, to the AANA stage,” announced Sunita Gloster, CEO of the AANA. “Marc will be sharing the conclusions from Vermeer’s latest global leadership study: Insights2020 – Driving Customer-Centric Growth, which examines the changing role of data and analytics in marketing.

“How marketers approach data has been a leading hot topic for the last few years. With businesses facing an ever increasing influx of information from multiple sources, looking at how we approach data and analytics to unlock breakthrough business strategies is a very relevant topic for our RESET agenda.”

Marc de Swaan Arons

AANA members are currently participating in Millward Brown Vermeer’s Insights2020, a global project which follows on from their renowned Marketing2020 project.  The AANA’s RESET conference will be an early presentation of the Insights2020 research, which is currently still in market.  The study will propose a strategic framework and practical guidelines for designing the consumer centric organisation and insight ecosystem of the future.

Marc joins a global agenda of speakers at the AANA’s RESET 2015 conference, including: Syl Saller, CMO Diageo plc; Bruce McColl, global CMO Mars; Karen Blackett OBE, chief executive officer MediaCom UK; and Graham Fink, chief creative officer Ogilvy & Mather China.

“The RESET brief is to challenge, inspire, and disrupt marketers’ thinking as they prepare for the coming year. Driving customer centric growth is on every marketer’s plan for 2016,” said Gloster.

 

Please login with linkedin to comment

LaceItUp ZenithOptimedia

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?