A Second Brisbane NRL Team Could Add $200 Million To Broadcast Rights: Report

A Second Brisbane NRL Team Could Add $200 Million To Broadcast Rights: Report
SHARE
THIS



NRL boss Dave Smith may have been slammed for his recent rights negotiations that saw Channel Nine get the bulk of the games and News/Foxtel overlooked.

However, a new report shows that Smith may have the last laugh. Following on from the NRL grand final scoring 500,000 more viewers than its AFL counterpart (4.4 million versus 3.9 million) new modeling has found the introduction of a seventeenth NRL team – in Brisbane – would add $200,000 to any rights deal.

That said, NRL bosses have thus far ruled out expanding the competition or relocating existing teams so long as they are profitable. Another consideration for the NRL is that it would have to significantly prop up any new venture and that needs to be reflected in what it would get back from the club in terms of TV rights.

A number of areas are agitating for a new team including the NSW Central Coast, Perth, Central Queensland, New Zealand and even PNG; however, it’s believed a second Brisbane team would be the frontrunner (although it’s clearly an idea not loved by the Brisbane Broncos who’d be happy to keep the capital city all to itself.)

Some 141,000 New Zealand viewers also tuned into this year’s NRL grand final (a figure not added into Australian TV ratings) and any rights deal could be much and more valuable with the addition of a second Kiwi team.

A conglomerate called the Brisbane Bombers already have a management team in place, although exact details about the club are unclear.  It’s the Bombers who are claiming that it would add $200 million to the broadcast rights.

Speaking in the Fairfax Meda, the Bomber’s bid team chairman, Greg Davidson, said: “(Nine boss) David Gyngell has confirmed not in dollar figures but certainly that he sees a lot of value in a second Brisbane team and I have got absolute confidence in the NRL that they will make a decision based on commercial common sense.

“They won’t be scared to put a second team in Brisbane and we have got our business plan done and our model done to the point that if they come out with a tender we will be ready to put up a team.”

Any new NRL team would be very attractive to Foxtel who is still smarting after rival Nine paid close to a $1 billion to snare four live games a week for a new rights deal starting in 2018.

News Corp (that part owns Foxtel) was allegedly furious that the pay TV provider had been largely ignored in the deal and then surprised everybody by securing the AFL rights for $2.5 billion.

However, with just the $1 billion from the Nine deal there’s uncertainly about how the NRL will make up the other $1 billion it wants from networks.

Foxtel will most likely come to the table eventually and an extra team and extra games would be a valuable bargaining chip in any negotiations for the NRL.

Latest News

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence
  • Advertising
  • Marketing

Aussie Pooch Mobile Embracing Localised Approach To Its Online Presence

Aussie Pooch Mobile recently took out the number one spot in the Marketing category of this year’s Topfranchise Awards organised by 10 Thousand Feet Research and online marketplace SEEK Business. B&T sat down with Aussie Pooch Mobile’s marketing manager, Tracy Sullivan, to chat about the strategy behind their success. Why have you focused on online […]

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move
  • Marketing
  • Media

B&T’s Research Agency Of The Year, Nature, Unveils Sydney Move

Independent research consultancy, Nature, has announced an interstate expansion with the establishment of a Sydney office in the New Year. The announcement comes off the back of the business being recognised as Research Agency of the Year at the B&T Awards in November. According to Nature’s founder and managing director, Chris Crook, the move is a natural […]

by B&T Magazine

B&T Magazine
Paper Moose & Skillsroad Tackle Youth Unemployment
  • Campaigns
  • Technology

Paper Moose & Skillsroad Tackle Youth Unemployment

The NSW Business Chamber’s Skillsroad initiative has teamed up with independent makers agency Paper Moose to create an immersive, multi-touchpoint virtual reality experience. The initiative is an  effort to raise young Australians’ awareness of apprenticeships and traineeships for various careers. The digital experience, funded by the NSW Government Department of Industry, brings viewers into the […]

QMS NZ Finalises MediaWorks Merger
  • Media

QMS NZ Finalises MediaWorks Merger

QMS Media Limited has finalised terms for the merger of its New Zealand out-of-home, digital media and production business (QMS NZ) with MediaWorks, New Zealand’s leading independent radio, TV and digital business. The merger on completion will establish the newly combined QMS and MediaWorks as the largest multi-media advertising group in the country. In late […]

Headspace Australia Launches Instagram Campaign For Year 12 Students
  • Media

Headspace Australia Launches Instagram Campaign For Year 12 Students

Australian celebrities and creators are sharing their support for Year 12 students this week, in a new initiative from Instagram and headspace Australia. Launched today ahead of end-of-school exam results, #GramFam Australia features messages from ARIA winner Amy Shark, TV presenters including Lisa Wilkinson and Sandra Sully, comedian Peter Helliar, Home & Away star Olivia […]

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences
  • Media

oOh!media & Adshel Combined Business Reaches 90% Of Aussie Audiences

oOh!media’s audience reach has extended to well above 90 per cent of the Australian population with the integration of Adshel’s assets into the business, according to analysis of audience data. The audience reach data was announced as oOh! rebrands the Adshel assets to Commute by oOh!. Audience data from MOVE shows oOh!’s reach is unmatched […]

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer
  • Media

iHeartRadio & Surf Life Saving NSW Revive ‘Surf Life Sounds’ For Summer

The Australian Radio Network’s iHeartRadio Australia has teamed up with Surf Life Saving NSW (SLS NSW) for another year of ‘Surf Life Sounds’. The digital radio station features a mix of this summer’s hits, providing the official soundtrack to a safe summer at the beach while celebrating Australian beach culture. The Surf Life Sounds name […]

Sky News Bolsters Editorial Team With Two New Hires
  • Media

Sky News Bolsters Editorial Team With Two New Hires

Sky News today announced further expansion and investment in its editorial leadership team with the appointment of two new roles across its newsroom operations. Experienced television news director, Chris Willis has been appointed to the newly created leadership position of executive editor of news and talk. In this senior editorial role, Willis will have overall responsibility […]