MKR dominates . . . again

MKR dominates . . . again

My Kitchen Rules continues to be the gift that keeps on giving for Seven delivering the station a comfortable victory for the evening with a 34.4% market share.

B&T Magazine
Posted by B&T Magazine

In an otherwise unremarkable evening, MKR delivered 1.862 million viewers, firmly ahead of Nine and Seven News with 1.118 and 1.063 million viewers respectively.

Nine News beat Seven to second spot by a mere 100,000 views thanks to nearly double the viewers to its rival in Melbourne with 438,000 compared with 244,000 viewers.

The Block: All Stars came in fourth, with 980,000 pairs of eyeballs, ahead of the usual suspects of news and current affairs programs rounding out the top ten, broken up only by Home and Away at sixth and Bones in ninth with a fairly lacklustre 851,000.

Overall Nine took out second place with 26.1% of audience share, the ABC took third with 17.5% and Ten’s troubles continued with a meagre 16.4% on a night when SBS took 5.6% of share where the lack of competition was the major talking point.