West Australia govt retains Mitchells and OMD

West Australia govt retains Mitchells and OMD
SHARE
THIS



Incumbents Mitchell & Partners and OMD have been re-appointed by the West Australian Government for the provision of campaign advertising services following a competitive pitch.

The pitch for the $33.8m account was launched last October. Adcorp also retained the non-campaign media account. 

The West Australian Government is one of Mitchells’ key clients in Perth and has been a client of the agency for almost five years.

Luke Littlefield, CEO, Aegis Media Australia & New Zealand (pictured) said: “This is a significant win for our Perth team and for Aegis Media. It is testament to the quality of the team, the work and understanding and delivering on all aspects of the requirements of West Australian Government.”

Alan Matthews, MD, Mitchell & Partners Perth said: “We have a proud history with the West Australian Government and are looking forward to continuing this in the future. Our dedicated team has established a trusted relationship and a consistently high level of service which has obviously paid off.”

Adam Marshall, MD of OMD Perth said: "We are delighted to have been reappointed by the WA State Government. The team at OMD WA has worked extremely hard on the tender process over the last year and this is a great result for the agency.

"We take a great deal of pride in the work we do for our state government clients, the broad range of accounts included in the contract provide a diverse range of marketing challenges which we thoroughly enjoy. This is a strategically important win for our business and provides a solid foundation for future growth. The last 18 months have been terrific for the agency, which thanks to new business wins and organic client growth, has increased its billings to $100m"

Please login with linkedin to comment

Latest News

Dan Gregory’s Five Tips For Effective Collaboration
  • Opinion

Dan Gregory’s Five Tips For Effective Collaboration

In this guest post, CEO of The Impossible Institute, Dan Gregory (main photo), says if you’re lost for inspiration then two heads – even 100 heads – are always better than one… The implementation of effective collaboration leading the generation of results has been well documented, but there is one example that comes to mind – this […]

Opinion

by B&T Magazine

B&T Magazine
Poll Reveals What Journalists Fear the Most
  • Media

Poll Reveals What Journalists Fear the Most

A global poll of journalists from 52 countries has identified declining ad revenues as the profession’s number one concern. Staff cuts came second and the dreaded “fake news” came in at third. The poll was conducted by German press organisation Impressum and asked respondents the three questions below: In one word, what defines journalism in your […]

by B&T Magazine

B&T Magazine
Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing
  • Advertising
  • Marketing

Aussie Adland’s Brightest Come Together To Crystal-Ball Trends In Creative & Marketing

A new Aussie study – based on the views of some of adland’s brightest – has concluded that data and technology is bringing agency creatives and marketers far closer together. The study, titled Joining The Dots: The Future Of Creativity, was conducted by PwC and Google and included the opinions of 15 industry thought leaders […]

by B&T Magazine

B&T Magazine
Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More
  • Marketing

Aussie Study: Brands With An Excellent Reputation Can Charge Almost 10% More

Consumers are willing to pay more for products that not only have the features they want but also are delivered by businesses with a good reputation, a new Australian study has found. The study (which you can read in full here) was done by researchers at the University of Technology Sydney (UTS), puts a price on reputation […]

by B&T Magazine

B&T Magazine
P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network
  • Media

P2P Transport Limited Becomes Australia’s Largest Taxi Advertising Network

The acquisition of Nonstop Media by ASX-listed P2P Transport Limited will create Australia’s largest taxi advertising network. Adflow, P2P Transport’s advertising division, will take control of all acquired media assets to complement its growing fleet of digital rooftop signage, vehicle wraps and in-vehicle entertainment products across Australia. The acquisition grows Adflow’s footprint substantially by adding […]

UNSW Partners With Adobe To Transform Its Digital Ecosystem
  • Marketing
  • Technology

UNSW Partners With Adobe To Transform Its Digital Ecosystem

Computer software giant Adobe has announced a partnership with UNSW Sydney that will see Adobe Experience Cloud implemented across the university’s global digital ecosystem. The partnership with Adobe is part of a five-year overhaul of UNSW’s digital ecosystem designed to boost its reputation as a top 50 global university through improved integrated marketing capabilities and […]