UM Melbourne merges with Coles media shop

UM Melbourne merges with Coles media shop
SHARE
THIS



IPG Mediabrands has merged two of its Melbourne based agencies, UM and two-year old shop MBThree, to create a larger presence for UM Melbourne.

The merger has promoted MBThree’s managing director, Peter Butler, to the newly created position of managing director of IPG Mediabrands’ Melbourne operations.

Butler (pictured) said the newly merged agency “will have much greater scale and resources than two agencies working in parallel and this is good news for our clients”.

Butler’s remit is to drive greater collaboration on client portfolios and to bring new national and international initiatives to the Melbourne market.

The new UM Melbourne will be lead by three joint managing partners who will report into Butler and UM national CEO Mat Baxter.

As joint managing partner Kim Lion, the former MD of UM Melbourne, will focus on the commercial aspects of the agency. Former GM of MBThree, Alex Smith, will oversee client relationships and head of strategy at UM Melbourne, David Hearn, will oversee strategy across the merged business as joint MP.

Henry Tajer, IPG Mediabrands executive chairman,  said: “MBThree was created in September 2011 out of UM primarily to focus on our media partnership with Coles. The business has been a runaway success not just with Coles but it has won its own clients such as Moose Enterprise and Bauer.

“UM Melbourne has also made strong headway and is without doubt a key player in the market with top-class clients including Kmart, Target, Australia Post and L'Oreal. A merger of the two agencies makes sense as we plan for future growth.”

Please login with linkedin to comment

Latest News

Queensland Government Apologies To Upset Tradies For Commonwealth Games Ad
  • Advertising

Queensland Government Apologies To Upset Tradies For Commonwealth Games Ad

Queensland premier Annastacia Palaszczuk has issued an apology to tradies who have been offended by a new ad campaign that urges people to consider alternative transport during the Gold Coast Commonwealth Games in April. The ‘Get Set For The Games’ cartoon campaign depicts a tradie riding along a traffic-congested road on a children’s pink bicycle, […]

by B&T Magazine

B&T Magazine
Fairfax Appoints Philippa Walker As Head Of Travel
  • Media

Fairfax Appoints Philippa Walker As Head Of Travel

Following the recent restructure of its commercial division, Fairfax Media has appointed Philippa Walker to oversee the Travel vertical within Australian Metro Publishing (AMP) business which includes The Sydney Morning Herald, The Age, The Australian Financial Review, Brisbane Times, WAtoday and more.  In late 2017, the commercial teams were reshaped with a vertical focus under […]

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year
  • Advertising
  • Media

Australia’s OOH Industry Grows Revenue For Eighth Consecutive Year

The local out-of-home (OOH) industry increased its net media revenue by 6.03 per cent in 2017 to $837.1 million, signifying its eighth consecutive year of growth. According to figures released by the Outdoor Media Association (OMA), net revenue for the OOH industry grew 4.5 per cent in the final quarter of 2017 to $252.7 million. Digital […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]

What To Expect From The App Economy In 2018
  • Opinion
  • Technology

What To Expect From The App Economy In 2018

Here's an insightful, authoritative synopsis of the app economy. So, you're right, it wasn't written by a B&T journo.

Opinion

by B&T Magazine

B&T Magazine