Film festival Tropfest has partnered up with commercial entertainment service agency, Intersection.
The partnership aims to focus on enhancing different levels of the film festival experience for the audience, sponsors and marketers, according to Shae Constantine (pictured), managing director and co-founder of Intersection.
“Together Tropfest and Intersection have an opportunity to re-define the sponsorship space,” he said.
“We are proactively developing the experience for all stakeholders – from gourmet pre-orderable picnic hampers, to a fresh creative suite of top line sponsor options, to corporate entertainment and VIP opportunities. We’ll also be working on a vast variety of activations from beverage pourage rights, pop-up bars and a festival food village to on-ground activation and all major presenting partners overall.”
Michael Laverty, managing director of Tropfest, added: “In a rapidly changing market, Intersection’s expertise will be invaluable to the development of Tropfest’s partnership offering.
“For 22 years we have connected brands with an enormous audience of young and savvy festival-goers. In 2014 we’re excited to raise that bar even higher and offer our partners even more unique and powerful ways to engage with our global Tropfest community”.
Intersection is a sister company of content strategy and production house Kontented, which was recently recruited by Kennards Hire to create a new brand identity.
Read more about the Kontented appointment here.