Tinder Aids Project under fire for ‘slut shaming’

Tinder Aids Project under fire for ‘slut shaming’
SHARE
THIS



The Tinder Aids Project has come under fire for ‘slut shaming’ from its message “you’re probably not her only match, use a condom”.

Presented by Aids Task Force, the campaign sees a fictitious woman created and uploaded for people to scroll through to see whether they are a match with her.

“Danielle” is presented with a few different partners, and when you come to the end of your scrolling, the message “you’re probably not her only match, use a condom” pops up.

The campaign has been suggested as implying women sleep around and “blatant slut-shaming”, according to EJ Dickson from The Daily Dot.

Adding: “Despite what the ad suggests, it’s always a good idea to use a condom when you have sex with someone you meet on Tinder, regardless of whether you think she’s promiscuous or not.”

A number of people have also taken to Twitter to express either their distaste for the campaign or their admiration.

Adele Couchman on Twitter has likened the campaign to The Sun’s breast cancer awareness campaign. Read more on that here.

In response to ELLE Magazine in the US's tweet regarding the campaign, Hayley Burrows said "it actually makes me sick".

Born Social took to Twitter to express how they thought the campaign was clever, with a number of responses agreeing with the social media specialists.

According to the Mail Online in the UK, Tinder has denied involvement with the AIDS project.

What do you think about the campaign? Check it out below.

http://www.youtube.com/watch?v=qci-4a63TBs

Please login with linkedin to comment

Latest News

News.com.au Unveils New Homepage
  • Media

News.com.au Unveils New Homepage

Australia’s leading national news website news.com.au today unveiled a new homepage. As the gateway to Australia’s largest news website, the news.com.au homepage delivers 135 million page impressions per month. The redevelopment of the news.com.au homepage has been designed to evolve the brand into the next decade with plans to roll out continued updates across the […]

Study: Startup Mentality Defined By Culture More Than Age Or Size
  • Marketing
  • Media

Study: Startup Mentality Defined By Culture More Than Age Or Size

The lines between startups and corporates should no longer be defined by organisation size, but by the kind of culture they foster, a panel of top marketers have agreed. Some of Sydney’s top marketers – including Guzman y Gomez CMO Lara Thom, Outdoria CEO Nick Baker, Menulog’s head of marketing Tasman Page and Facebook ANZ’s […]

Cupcakes on a cake stand with sparklers
  • Media

The New Daily Turns Five

Online news site, The New Daily, the brainchild of industry super fund boss Garry Weaven and former Age and Herald Sun editor Bruce Guthrie, turns five this week. It boasts a monthly Google audience of more than two million and close to 500,000 daily subscribers. It’s impressive climb up the Nielsen news site rankings – from outside […]

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News
  • Media

Nielsen: Aussies Aged 50-Plus Spent Most Time Online With News

Nielsen Digital Content Ratings monthly-tagged data for October 2018 revealed that more than half (52 per cent) of the total time spent online consuming news-related content during October 2018 was by Australians aged 50 plus. Desktop was the device of choice for Australians accessing news stories online, contributing to close to half (49 per cent) […]

Haystac Shakes Up National Leadership Team
  • Marketing

Haystac Shakes Up National Leadership Team

Haystac, part of the BWM Dentsu Group, has announced three key changes to its national leadership team as the agency evolves to service the needs of major national and global brand clients. Haylie Marchant moves into a new national role as head of strategy at Haystac. Formerly the general manager of Haystac Brisbane, Marchant will drive Haystac’s new business […]

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia
  • Marketing
  • Media

Virtue Announces New Key Hires, Campaigns And Partnerships In Australia

Creative agency VIRTUE has introduced a number of key hires, innovative campaigns and an expanding roster of clients within its newly established Sydney office. VIRTUE is the creative agency born from global youth media company VICE, and will service the whole of Asia-Pacific from three offices in Sydney, Singapore and Seoul. The agency aims to […]