The curious case of Kevin Bacon and Bradley the sheep

The curious case of Kevin Bacon and Bradley the sheep
SHARE
THIS



Last month witnessed one of the more unusual outdoor campaigns that you’re ever likely to hear about. It made news headlines around the world and was rumoured in some quarters as nothing more than an elaborate marketing stunt. ANDREW JENNINGS investigates.

"Obviously, there are quite a few passionate pig lovers at Adshel," Nicole McInnes, director of marketing at Adshel, confesses to B&T.

McInnes was commenting on one of the more curious stories in recent memory involving outdoor advertising, social media and a couple of innocent farmyard animals.

Earlier this month, police confirmed that a pig dubbed Kevin Bacon (who turned one on October 18) and Bradley the sheep, which were taken from a petting zoo at Sydney café The Grounds of Alexandria in early October, had turned up in rural Victoria.

The Grounds used its Facebook page to announce that it had been contacted by the owner of an animal shelter in Goongerah in country Victoria, some 10 hours drive from The Grounds, who stated she’d "received a pig and lamb”.

According to The Grounds, Kevin was ill. The caf√© said that “both animals have now been taken care of on location at the veterinary clinic in Orbost due to Kevin recovering from anxiety and an infection, which developed during his capture. Bradley is in good health.”

It’s been reported that two women and a man were captured on CCTV camera entering the caf√©’s grounds after midnight on October 6 and pinching the animals.

Both have since made their safe transit back to their home in Sydney, where security measures have been put in place to make sure the same never happens again.

Since the story began early last month, the pair have made headlines around the globe and now enjoy a massive Facebook following.

The return of the animals was helped greatly by a campaign run by Adshel, which decided it wanted to join the search by launching an out-of-home campaign offering a reward in order to bring home the animal celebrities.

Some eyebrows have been raised since the kidnapping as to whether the whole event has been a marketing stunt by The Grounds to attract attention and more business.

However, when contacted by B&T, general manager Michael Geban refuted the claims, stating: “The whole thing about The Grounds is that it’s a family place. These are our pets, so this was not a publicity stunt in any shape or form.”

He added that with the help of Adshel, which approached him to help find Kevin and Bradley, The Grounds was determined to get them back.

“Kevin and Bradley are loved by many of us at Adshel, so much so that Alba in our sales team took the cause on and ran with it.

“I was delighted with the idea as on the occasions I have visited The Grounds, Kevin has been so friendly and fun,” says McInnes.

“He has quite a personality, so it did resonate around the Adshell office,” she adds.

“When you think about the reach we’ve got, we decided to run a small rail campaign, where around three million people walked past the posters of it in ten days. You know when you have that sort of reach, it’s good to do something, it wasn’t much for us to do.”

McInnes adds that all the staff at Adshell are completely overjoyed that the animals have been found and are recovering from their ordeal.

Adshell said that taking the search to the streets through strategically placed panels in high profile locations around the city helped to uncover information, which led police to the missing animals, which they believe have become part of the Sydney community.

Please login with linkedin to comment

Latest News

Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation
  • Marketing

Study: Aussie Brands Close The Gap Between Digital Experience & Customer Expectation

SAP Australia today launched its 2017 Australian Digital Experience Report, revealing that Australian businesses have significantly improved the digital experience they provide, closing the gap to what consumers expect. However, while performance has improved, consumers are still more likely to be unsatisfied with digital experiences than delighted by them.  The report, based on results from […]

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership
  • Campaigns

Nuttelex Launches First Brand TVC Via Independent The Sanford Partnership

Following a nation-wide qualitative and quantitative research study, independent creative agency The Sanford Partnership has produced a TVC for its client Nuttelex. The TVC has a nostalgic theme with a modern twist and highlights the brand’s healthy credentials. Nuttelex Food Products Pty Ltd started in a small factory in St Kilda in 1932. Now, the family […]

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign
  • Advertising
  • Campaigns

Yarra Trams & Icon Agency Introduce ‘Tram Coach’ For New Passenger Safety Campaign

Yarra Trams has appointed Icon Agency to deliver a new passenger safety campaign, following a competitive three-way pitch. The campaign aims to reduce the incidence of slips, trips and falls on trams via Melbourne’s latest safety ambassador, ‘Tram Coach’. Commencing today, Tram Coach will be travelling the Yarra Trams network throughout the week. His mission […]

The Red Republic Appoints New General Manager
  • Marketing

The Red Republic Appoints New General Manager

The Red Republic has strengthened its management team with the appointment of Mai Aristoteli (pictured above) as general manager. Aristoteli joins The Red Republic from Talk PR in London, where she has worked for nine years as a board director. The appointment of Aristoteli follows The Red Republic managing director Lynn Mooney’s relocation to head-up […]

PR Deadlines Inks Deal With GlobalCom PR Network
  • Marketing

PR Deadlines Inks Deal With GlobalCom PR Network

Sydney-based agency PR Deadlines has extended its global reach after inking a partnership agreement with the GlobalCom PR Network. The agreement gives PR Deadlines’ clients access to some 70 independent agencies covering all European Union states, as well as 60 more in countries worldwide. In turn, clients of affiliated agencies will have access to PR […]

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador
  • Marketing

Fintech Start-up InstaReM Names Aussie Cricketer Matthew Wade As Brand Ambassador

InstaReM, which offers international money transfers to individuals and businesses, has signed on Australian wicketkeeper Matthew Wade as the sports face of the brand. InstaReM lists Australia as its founding market, having begun life here in 2014. Since the company’s modest start in Australia, InstaReM has since successfully spread its wings to other corridors by […]

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?
  • Marketing
  • Opinion

Australia Is Diverse… Does Your Brand Have An Inclusive Digital Presence?

As Australia continues to grow and the population becomes more ethnically diverse, it is important that marketers ensure digital environments are more inclusive, especially for those who don’t speak English as a first language, writes Siteimprove’s Haley Doel (pictured below). Having a readable and accessible website is no longer just a high priority for large […]

Opinion

by B&T Magazine

B&T Magazine
Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign
  • Advertising
  • Campaigns

Pepsi MAX Teams Up With PHD & Time Out For New Data-driven Campaign

Pepsi MAX has partnered with PHD and Time Out to not only inspire Australians, but also enhance their ability to ‘MAX’ out their summer this year. Through the use of a live dynamic data feed, consumers will be served ads by the brand on events taking place around them that are relevant to their personal […]

AI – To Join It Or To Beat It
  • Media
  • Opinion

AI – To Join It Or To Beat It

I'm afraid we can't let you read this piece Dave! That's a joke about A Space Odyssey 2001, young B&T readers.

Opinion

by B&T Magazine

B&T Magazine
AnalogFolk Opens In Shanghai
  • Advertising

AnalogFolk Opens In Shanghai

AnalogFolk has opened in Shanghai and, as B&T's trusty Funk & Wagnalls atlas tell us, is somewhere near Wollongong.