The Australian has launched a new premium online lifestyle hub called Executive Living, which pools fashion, home and fitness content from the parent site and its partners, The Times and The Wall Street Journal.
The picture-driven site showcases stories, galleries and videos with a luxury focus, taking the best of The Australian’s lifestyle content, including content from Wish, The Weekend Australian Magazine, Personal Oz and Weekend A Plus.
Content will revolve around fashion, home, design, food and drink, health and fitness and motoring and will be curated by a specialist team.
Chris Mitchell, editor-in-chief of The Australian said: “Executive Living will be Australia’s premier destination for the best luxurious lifestyle content. Consumers can enjoy the latest commentary from The Australian’s expert team of journalists including John Lethlean, Glynis Traill-Nash, Philip King and David Meagher.
“Executive Living, together with our business coverage and exclusive content from partners Business Spectator and The Wall Street Journal, means our powerful and influential readership can enjoy a complete work and relaxation package with The Australian.”
News Limited said the new interactive hub would provide a “premium lifestyle environment for advertisers in the luxury space”.
Automotive brand Jaguar has come on board as the launch sponsor.