Ten's PR predicament

Ten's PR predicament

There are no quick fixes for struggling Network Ten, according to media commentator Mark Day who argued the “rot set in three management teams ago”.

B&T Magazine
Posted by B&T Magazine

In The Australian Day said Ten has a public relations problem and audiences appear to be avoiding the network: “local audiences are refusing to engage with new season shows, such as 24, no matter how hard Ten promotes them”.

“It is as if the brand is now so tarnished it is seen to be poison and the sackings won’t help this public relations problem.

This is particularly so in light of revelations that Ten was prepared to pay programmer John Stephens to do nothing for two years while it sacked 150 news workers. Not a good look.”

The network’s ailing breakfast program Wake Up wrapped on Friday last week (May 23), days after Ten announced it was cutting 150 staff from its news division.

Media analyst Steve Allen told B&T last week that Ten is in a “ratings hole” and needs to commission some peak programs.

“But this is the problem, if you were the producer of a show where would you go last? They [Ten] are not the first port of call.”

For more on Day’s view on Ten click here.