Network Ten has continued its raid on Y&R Brands’ top ranks, taking CEO and executive chairman Matt McGrath for the newly created role of chief brand officer.
The job will see him put in charge of all brand communications, marketing and promotions.
He joins former global CEO of Y&R Hamish McLennan, now Ten’s chief executive, and Australian CEO Russel Howcroft, who is in charge of operations outside of Sydney, at the broadcaster.
McLennan, said: “I have known Matt for many years and he is without doubt one of the best creative and strategic minds in the Australian media and marketing sector.
“I am delighted he has agreed to join Network Ten to work on our external and internal marketing, including our messaging around our core programs.
“Matt will create a consistent view of our brand, on and off air, and bring innovative thinking to how we communicate with consumers and advertisers.”