Ten hires Buttrose for new morning gig

Ten hires Buttrose for new morning gig
SHARE
THIS



Media legend and Australian-of-the-Year Ita Buttrose has been hired by Channel Ten to front its new morning show.  

Buttrose has agreed a deal that will see her join Ten’s new panel-based morning show – set to air later in the year – as the network attempts to take on its FTA rivals at the lucrative TV timeslot.

The show is one of two programs being developed by Ten’s director of morning television, Adam Boland, with the other being the network’s new breakfast show.

Magazine publishing doyen Buttrose, who has twice been voted Australia’s most admired woman, was the editor of The Australian Women's Weekly, the founding editor of Cleo. She was also the first woman to ever edit a major metropolitan newspaper in Australia as Editor-in-Chief of The Daily Telegraph and The Sunday Telegraph, and was the first female director of News Limited.

Network Ten Chief Executive Officer, Hamish McLennan, said: “Like all Australians, I have long admired Ita Buttrose’s remarkable contribution to our country, through her publishing and media career and her vast array of charitable activities. Everyone at Ten is extremely pleased – and flattered – that she has agreed to join our network and become an integral part of our new morning show.”

Buttrose added: “I am looking forward to working with Adam Boland and the TEN team to give Australian audiences a morning show with edge, energy and above all, enjoyment."

Last week, it was reported that Manly Beach had been earmarked as the most likely location for either the morning or breakfast show.

When contacted by B&T about a launch date for the new breakfast and morning shows, and whether Manly was penciled in as one of the locations, Ten was unable to provide further comment.

Please login with linkedin to comment

Latest News

Study: Sydney FC Most Popular A-League Club, As Support For The Phoenix Plummets
  • Marketing

Study: Sydney FC Most Popular A-League Club, As Support For The Phoenix Plummets

A-League Premiers Sydney FC have topped the Roy Morgan A-League supporter ladder for 2018 with 613,000 supporters an increase of 11.7 per cent over a year ago following the clubs back-to-back wins as A-League Premiers in 2016/17 and 2017/18. Defending A-League grand final champions Melbourne Victory were second with 526,000 supporters, down 8.7 per cent on a […]

Zenith Study: Brands Must Reorganise To Maximise E-Commerce Growth
  • Advertising
  • Marketing

Zenith Study: Brands Must Reorganise To Maximise E-Commerce Growth

Many brands are missing out on driving growth through new commerce platforms as their marketing and sales teams are not structured to leverage these opportunities. This is the key finding from Zenith’s latest research called Five Commerce Imperatives for Marketers. Traditionally, brands have had separate sales and marketing teams, often with different objectives. Marketing teams need […]

Medium Rare To Launch Free Magazine For Bunnings
  • Media

Medium Rare To Launch Free Magazine For Bunnings

Medium Rare will launch a new magazine in the homes category for distribution throughout Bunnings’ stores in Australia and New Zealand. The new monthly publication, which will be available free of charge, will launch in Australia in March 2018 with a circulation of 500,000. A New Zealand edition, with a 100,000 circulation, will follow in […]

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]