Television's sports squabble reignites

Television's sports squabble reignites
SHARE
THIS



The pay TV industry is launching a fresh assault on the anti-siphoning list for sport and the free-to-air industry is less than impressed, accusing Pay TV of “stealth” and trickery.

The Australian Subscription Television and Radio Association (ASTRA) is taking a new proposed to the federal government it says is the “most reasonable” seen in many years.

But Free TV chairman Harold Mitchell pointed to the UK experience and said a dual-rights scheme would only see major sports migrate to Pay TV “depriving millions of viewers from watching the game live and free”.

 “Pay TV’s call last year for the antisiphoning list to be dismantled fell on deaf ears. So now they are having another go, but this time they are trying to do it by stealth,” Mitchell said.

In November last year the Pay and free-to-air industries bickered over the anti-siphoning list with Foxtel's chief executive accusing the FTA industry of a "medical addiction" to media regulation. 

 “Pay TV is trying to trick the public and policy makers with a call for the current system to be replaced with a ‘dual rights’ scheme where free-to-air and pay TV rights for listed sports are sold separately.

“It’s nonsense to suggest that a dual rights scheme would deliver the same amount and quality of sport on free-to-air television. This is a ploy to force Australians to pay to watch their favourite sport on television.”

Mitchell said that now digital television is mainstream the “only change that the Parliament should consider is to enable free-to-air broadcasters to show listed sports on all their channels”.

Andrew Maiden, chief executive of ASTRA, told Fairfax the fresh proposal could enable “competing broadcasts” if a sports body sold its rights to both industries in parallel.  For more see the Fairfax report here.

Please login with linkedin to comment

Latest News

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.
  • Opinion

Case Study: How Content Helped Tribal Marketing Come To Life Amongst Rev-Heads.

In this guest post, CEO of content marketing agency Edge, Fergus Stoddart (pictured below), says brands would do well to play on their customer’s loyal tribalism… Normally over Christmas, any downtime is spent asleep on the sofa, mildly lubricated with a belly full. This year, with the Ashes in the background, I managed to stay awake […]

Opinion

by B&T Magazine

B&T Magazine
Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour
  • Marketing

Red Bull Holden Racing Team Unveils 2018 Cars On Sydney Harbour

Red Bull Holden Racing team took the covers off its 2018 Holden Commodore Supercar today. Floating on a barge in Farm Cove, the harbour provided a stunning backdrop for the reveal. Teammates Jamie Whincup and Shane van Gisbergen have won the past two championships for the squad. Whincup, now the greatest of all time with seven Supercar’s titles, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]

SpotX Appoints Gavin Buxton As Asia MD
  • Advertising

SpotX Appoints Gavin Buxton As Asia MD

Video advertising platform SpotX has announced it has appointed Gavin Buxton as managing director of Asia to lead the company’s expansion in the region. Buxton has over 17 years’ global experience in the digital advertising space, having worked in leadership roles at tech and publishing companies, including Microsoft, Turner Broadcasting, and LinkedIn, with the last […]

Big Mobile Doubles Down On Ad Tech & Rebrands
  • Advertising
  • Technology

Big Mobile Doubles Down On Ad Tech & Rebrands

B&T Awards 2017 finalist Big Mobile has unveiled a fresh look to reflect its new ad tech credentials. The company successfully pivoted its business from ad network to mobile ad tech vendor when it announced a joint venture (JV) with Widespace in October last year. As a result of the business changes, Big Mobile wanted […]

March One Appoints New Senior Account Manager
  • Advertising

March One Appoints New Senior Account Manager

Independent ad agency March One has appointed a fresh face to the team, with Melanie Tozer to reinforce its mission to put humans first as a senior account manager. Tozer (pictured above), an up-and-coming talent from New Zealand, will align her extensive experience in FMCG marketing with March One, having worked on accounts for Bunnings […]