TV ad revenue down in first half

TV ad revenue down in first half
SHARE
THIS



Metro free-to-air commercial TV ad revenues are up in all cities, with the exception of Brisbane and Adelaide, in the first half of 2013.

Free TV figures show overall revenues are down 0.62% for January 2013 to June this year, compared to previous corresponding period.

Seven took the lion’s share of advertising dollars at 40.5% compared to Nine at 37.6% and Ten at 21.9%.

Revenues for the six months of the year are up by 0.86% in Melbourne to $375.8m and are up 0.04% in Sydney to $509.9m.

Perth posted the most growth, increasing its revenue by 3.24% to $156.8m. Both Brisbane and Adelaide were down by more than 3%. Brisbane’s revenue dropped 3.73% to $236.6m and Adelaide shrunk by 3.25% to $98.1m.

State revenue, which includes regional and metro results, for the three network’s is down 0.62% to $1.805bn.

In state revenue, Victoria and West Australia were the only markets to see growth of 0.54% to $438.2m and 3% to $181.4m respectively.

Queensland dropped the most, down 3.64% to $337.6m. South Australia is down 3.23% to $115.4m, the Northern Territories and Tasmania are down 1.5% to $35.9m and New South Wales is down 0.25% to $696.7m.

Please login with linkedin to comment

Latest News

A young boy nerd shouts at the top of his voice to his co-worker through a megaphone trying to talk some sense into him. The young nerds are dressed in bowties and glasses. Retro styling.
  • Opinion

Smart Speakers: The Voice Of A Generation

In this opinion piece, Growth Tank management consultant David Willey looks into research on the usage of voice assistants and access to smart speakers for Generation Z, Millennials and Generation X in Australia. We hear a lot about how Millennials, and now Generation Z, are changing the game on marketing by adopting the latest technology, including digital voice […]

Opinion

by B&T Magazine

B&T Magazine
Host/Havas Bags Work For Oroton
  • Advertising

Host/Havas Bags Work For Oroton

Host/Havas staff forced to takes lessons on accessorising after snaring Oroton's creative account.

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team
  • Media

Glenn McGrath & Mike Hussey Join Macquarie Media’s Cricket Commentary Team

Macquarie Media has announced that two of Australia’s cricketing greats, Glenn McGrath and Mike Hussey, are the latest additions to its cricket commentary line-up. McGrath (pictured above, right) and Hussey (pictured above, left) will join Darren Lehmann and Ian Chappell in the Macquarie Macquarie Sports Radio commentary box this summer, as part of the company’s new six-year […]

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy
  • Advertising
  • Media

SBS Chooses Fairfax’s Andrew Mudgway To Lead Its Commercial Strategy

Special Broadcasting Service (SBS) has announced the appointment of Andrew Mudgway as its national sales manager for TV and digital. Mudgway joins SBS from Fairfax Media, where he was responsible for the publisher’s national digital and print sales team. He brings more than 25 years’ experience to SBS, having also held positions at IPG Mediabrands, […]