TV ad revenue down in first half

TV ad revenue down in first half

Metro free-to-air commercial TV ad revenues are up in all cities, with the exception of Brisbane and Adelaide, in the first half of 2013.

B&T Magazine
Posted by B&T Magazine

Free TV figures show overall revenues are down 0.62% for January 2013 to June this year, compared to previous corresponding period.

Seven took the lion’s share of advertising dollars at 40.5% compared to Nine at 37.6% and Ten at 21.9%.

Revenues for the six months of the year are up by 0.86% in Melbourne to $375.8m and are up 0.04% in Sydney to $509.9m.

Perth posted the most growth, increasing its revenue by 3.24% to $156.8m. Both Brisbane and Adelaide were down by more than 3%. Brisbane’s revenue dropped 3.73% to $236.6m and Adelaide shrunk by 3.25% to $98.1m.

State revenue, which includes regional and metro results, for the three network’s is down 0.62% to $1.805bn.

In state revenue, Victoria and West Australia were the only markets to see growth of 0.54% to $438.2m and 3% to $181.4m respectively.

Queensland dropped the most, down 3.64% to $337.6m. South Australia is down 3.23% to $115.4m, the Northern Territories and Tasmania are down 1.5% to $35.9m and New South Wales is down 0.25% to $696.7m.