State of Origin TV rate cards soar

State of Origin TV rate cards soar
SHARE
THIS



Brands wanting to advertise during tonight’s State of Origin match will have to fork out 15% more than they did last year on TV space, media buyers have told B&T.

According to media agencies, the rate card for a 30 second TVC during Nine’s coverage of the event is sky high this time round, between $50,000 and $55,000.

Client discounts aren’t bringing much relief either. B&T understands that big clientele is only being offered discounts in the vicinity of 10% to 20%.

Last year’s first game scored 2.51 million viewers across the five city metro markets, according to preliminary ratings from OzTam. It was the highest result for a first game since the introduction of OzTam in 2001.

One media buying expert said the network was justified in pushing prices to unprecedented levels.

“Nine is on a roll at the moment and they are performing really well. From their point of view they’ve got nothing to lose,” the buyer said.

Please login with linkedin to comment

Latest News