State of Origin TV rate cards soar

State of Origin TV rate cards soar
SHARE
THIS



Brands wanting to advertise during tonight’s State of Origin match will have to fork out 15% more than they did last year on TV space, media buyers have told B&T.

According to media agencies, the rate card for a 30 second TVC during Nine’s coverage of the event is sky high this time round, between $50,000 and $55,000.

Client discounts aren’t bringing much relief either. B&T understands that big clientele is only being offered discounts in the vicinity of 10% to 20%.

Last year’s first game scored 2.51 million viewers across the five city metro markets, according to preliminary ratings from OzTam. It was the highest result for a first game since the introduction of OzTam in 2001.

One media buying expert said the network was justified in pushing prices to unprecedented levels.

“Nine is on a roll at the moment and they are performing really well. From their point of view they’ve got nothing to lose,” the buyer said.

Please login with linkedin to comment

Latest News

Tracey Spicer (Journalist & Presenter) at Radio Alive 2018 at Radio Alive 2018
  • Media

Tracey Spicer: Commercial Radio Home To “Some Of The Most Toxic Workplaces”

Media veteran Tracey Spicer has delivered a grim assessment of Australia’s commercial radio industry in how it deals with sexual harassment in the workplace. Speaking as part of a panel at the Radio Alive 2018 conference in Melbourne on Friday, Spicer said she has witnessed “tremendous change happen at the very top end of town” […]

by B&T Magazine

B&T Magazine
Kyle Sandilands and Jackie Henderson (Kyle & Jackie O) from KIIS at the 2015 ACRA Awards
  • Media

Kyle & Jackie O Crowned Best On-Air FM Team At 2018 Commercial Radio Awards

KIIS 1065 breakfast duo Kyle Sandilands and Jackie “O” Henderson have won the Best On-Air Team (Metro FM) category at the 30th Australian Commercial Radio Awards (ACRAs). Held on Saturday night at the Melbourne Exhibition and Convention Centre, and hosted by The Chaser’s Chris Taylor and Andrew Hansen, the ACRAs celebrated the best and brightest talent in […]

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative
  • Technology

Digital Asset Management Solution Collaboro A Natural Fit With Open Data Initiative

Digital asset management solution Collaboro claims its offering is a natural fit with Adobe’s, Microsoft’s and SAP’s new Open Data Initiative, as more organisations centralise their data on a single platform to improve their customer management and improve marketing performance.   According to Warwick Boulter (main photo), co-founder and CEO of Collaboro, a leading full-service solution for managing enterprise-level […]