State election helps Perth buck radio trend

State election helps Perth buck radio trend
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Perth commercial radio grew 11.6% in February thanks to the looming State election in an otherwise gloomy month for the nation’s commercial stations, according to figures released by  Commercial Radio Australia.

The 2013 Metropolitan Commercial Radio Advertising Revenue figures, sourced by Deloitte, show that total advertising revenue for February 2013 in the five metropolitan markets, compared to the year before, was up by 0.4%, to a total of $52m. Both Perth and Melbourne markets recorded growth for the month.

Perth was up 11.6% to $8.0m; Melbourne was up 1.6% to $15.7m; Adelaide was down 1.6% to $4.9m; Sydney was down 2.2% to $15.3m and Brisbane fell 4.8% to $8.2m.

The Metropolitan Commercial Radio Advertising Revenue figures, sourced by Deloitte, for the eight months of the financial year ending February 2013, show a fall of 1.7% to a total of $442m for the five metropolitan markets. Perth was the only market to increase its revenue in this time ‚Äë up 3.3% to $62m. Sydney was down 1.8% to $135m, Melbourne was down 1. 8% to $134m, Adelaide was down 2.8% to $42m and Brisbane was down 5.1% to $69m.

The Deloitte figures report total metropolitan radio revenue received for each calendar month and include all direct and agency revenue.

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