Songl enters the music streaming fray

Songl enters the music streaming fray
SHARE
THIS



New music streaming service Songl was officially launched in Sydney today after months of beta-testing, with chief executive Mark Shaw labelling it the “premium product in the market”.

Songl has been created specifically for the Australian market by Digital Music Distribution (DMD), the joint venture between Southern Cross Austereo, Sony Music Entertainment and Universal Music.

The platform offers both a paid for premium service for $12.99 per month and an ad funded light version of the service, Songl Free, that won’t “bombard you with ads between the songs”.

“Rather it’s a simpler linear play out of music,” a statement said.

A 30-day free trial period of the premium service is also on offer.

Southern Cross Austereo radio stations are featured in the service with users able to stream shows as they go to air.

Songl also hopes to differentiate itself from other services with a video player and “exclusive content” including playlists created by artists, stars and music experts.

The video player is available in both the free and premium service and will feature interviews and behind the scenes videos.

“We’re incredibly excited about the potential of music streaming and confident that Songl is the premium product in the market,” Mark Shaw, the chief executive of DMD, said.

“It’s designed for Australians, is simple and intuitive to use, enables users to share their music and dramatically enhances the consumer listening experience.

"We are not just a standard streaming service in that we are very focused on our content beyond just music tracks. We’ve gone aout and built a video player and we've got a real focus on creation of content by experts. Creation of content by artists and stars which is a huge part of what we do. We are working really closely with them," Shaw told B&T

Songl can be accessed on desktop and via apps on iPad, iPhone and Android devices and automatically syncs across all devices.

 Users can sync up to 1000 songs to their devices, allowing them offline access.

The service also has inbuilt Facebook integration allowing users to share their playlists with music catalogue featuring songs from the 1940’s to today’s chart toppers.

When Shaw spoke to B&T in October last year following SCA’s backing of DMD he said it was “kind of a big deal” Songl was headquartered locally.

“Being based here means we have got a huge amount of flexibility to be able to create what we want and we understand the needs of Australian clients,” he added.

“If you look at most other streaming services their head offices are overseas and they probably don’t have the flexibility to change and adapt to the Australian market like we do.”

Infusing the product with a strong local flavour was critical, as was making it a "mass market" product, said Shaw.

"We wanted to create a product that was really in tune with our Australian audience. It's got a strong bent towards supporting Australian artists and it's really easy to use. It's not just for the techies, its for people anywhere and everywhere," he said. 

Australian Radio Network is still to launch its localised version of American service iHeartRadio after it announced its plans in early October 2012.

Songl is most closely linked to Spotify in terms of offered product and services. ARN's I Heart Radio product will not be a direct competitor, said Shaw.

"It's not really comparing apples to apples. I Heart Radio is a radio focused platform whereas we are a music streaming, music on demand, radio, video the whole thing service," he told B&T.

The music streaming market is still an an embryonic stage. According to Shaw, " the actual revenue coming out of streaming they actually represent less than 1% of all music revenues". But things are set to heat up in the next 12 months. 

DMG Radio Australia partnered with Rdio in August and a string of music streaming services have recently entered the market including Pandora, Spotify and Deezer.

For more on the radio networks and music streaming see B&T’s ‘News Analysis: On air and On Target’.

To visit Songl's website click here.

Please login with linkedin to comment

Latest News

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!
  • Media

Nine Reveals Its 2019 Line-Up, Including The Return Of SeaChange, ABBA & Lego!

Nine has unveiled its 2019 line-up of shows at its gala upfronts in Sydney on Wednesday night. A mix of old and a few new, probably the biggest surprise was news that the network had snared Aussie drama SeaChange – starring Sigrid Thornton and John Howard – that was last seen on the ABC in […]

Pause Fest Hits Play On Massive 2019 Line-up & Awards
  • Media

Pause Fest Hits Play On Massive 2019 Line-up & Awards

One of the industry’s biggest events is returning in 2019 with a huge speaker line-up, incredible activations and some seriously enviable networking opportunities. That’s right, Pause Fest is back, and it’s time to hit play on your ticket buying, because this is an event you cannot afford to miss. Pause Fest is boasting talent from […]

Partner Content

by pause fest

The Works Promotes Paul Swann & Tom Harber To Managing Partners
  • Advertising

The Works Promotes Paul Swann & Tom Harber To Managing Partners

The Works has promoted Paul Swann (left in photo) and Tom Harber (right) to the newly created roles of managing partners as the agency continues to build its integrated offering with RXP Group. Swann has been a creative partner at The Works for more than six years, during which time he developed work for accounts including […]

Nine Launches 9Voyager To Attract Small To Medium Advertisers
  • Media

Nine Launches 9Voyager To Attract Small To Medium Advertisers

Nine today unveiled the next stage of plans to simplify and further automate the buying of television through its unique proprietary technology 9Galaxy and launched 9Voyager, aimed at opening the TV market to more small and medium enterprise (SME) owners. 9Voyager, released at the media company’s 9Upfront event in Sydney, will allow Nine to better […]

Nine Sets Sights On Lucrative Premium Partnership Space
  • Marketing
  • Media

Nine Sets Sights On Lucrative Premium Partnership Space

Nine has showcased its premium partnership space through the strategic client solutions division, 9Powered, at its 2019 Upfront event on Wednesday evening. In unveiling its 2019 program slate, Nine highlighted how, through its schedule it delivers marketers cross-platform opportunity to align with powerful “water cooler” content and reach mass audiences at scale, delivering real, measurable […]

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport
  • Media

The Aussie Open & NRL Headline Nine’s 2019 Year Of Sport

Nine has used its upfronts to reveal its plans for Wide World of Sports for 2019. Nine’s Director of Sport, Tom Malone, used the Nine Upfront event to talk about the acquisition of tennis and the strategic rationale and power of Nine’s cross-platform suite of properties – tennis, rugby league, cricket, netball, basketball and golf. “It has been […]

Nine Reveals Its News & Current Affairs Plans For 2019
  • Media

Nine Reveals Its News & Current Affairs Plans For 2019

Nine has used Wednesday night’s Upfronts to reveal to media and advertisers its news and current affairs plans for 2019. From 5.00am, we present Nine News Early Edition with the latest in overnight breaking news from around the world. At 5.30am Today, hosted by Karl Stefanovic and Georgie Gardner. In 2019, Australia’s longest running breakfast […]

Bold Adshel Campaign Pays Off For SA Tourism Commission
  • Media

Bold Adshel Campaign Pays Off For SA Tourism Commission

South Australian Tourism Commission (SATC) has achieved outstanding results from a daring, unbranded ‘teaser’ campaign across the Adshel network. The campaign highlighted seven little-known parts of South Australia, repositioning them as hidden, luxury tourist destinations. The ‘Tell Us Where’ campaign rolled out across digital small format out-of-home Adshel sites in Sydney, Melbourne, Brisbane and Adelaide, […]

How Nike Missed The Mark On Digital
  • Marketing
  • Opinion

How Nike Missed The Mark On Digital

Nike may be the brand held up by pretty much every marketer, but as digital marketing consultant, Tam Al-Saad (pictured below), says in this guest post, when it comes to digital, the sports behemoths still needs to just “do it”… By now you should have seen or heard of the Nike “Dream Crazy” campaign. It’s the one […]

Opinion

by B&T Magazine

B&T Magazine