Sochi scores steady audiences for Ten

Sochi scores steady audiences for Ten

Network Ten’s coverage of the 2014 Winter Olympics in Sochi has been winning steady audiences and creeping into the top 10 most-watched shows over its opening weekend.

B&T Magazine
Posted by B&T Magazine

The coverage, on Ten and One, has pulled in audiences of over one million on the two channels combined.

On Saturday, the early evening winter Olympics coverage pulled in 1.24 million capital city and regional viewers, and the later evening coverage won 1.26 million.

Saturday’s coverage of Day One of the games saw both the early evening and evening coverage, on Ten, make it into the top 10 most-watched free-to-air shows.

The early evening show pulled in 697,000 sports fans, and the evening show won an audience of 686,000.

The late night show, meanwhile, came in 13th place with 331,000 viewers.

Last night, Network Ten won 20.5% of the free-to-air audience share, behind Network Seven, with 37.6% and Nine, with 27%, according to figures from OzTam.

The women’s snowboard slopestyle final, on Ten, was the only Winter Olympics show to make it into the top 10 free-to-air shows last night, coming in eighth place with an audience of 996,000 across Australia’s five metro areas.

Combining the viewers on Ten and One for the women’s snowboard slopestyle final, 1.1 million capital city viewers tuned in to see the US’ Jamie Anderson scoop gold and Australia’s Torah Bright (pictured) finish seventh.

Yesterday’s Day Two afternoon and early evening coverage of the games, on One, ranked in 17th and 16th places respectively, with audiences of 492,000 and 494,000. Day Two’s evening coverage, on Ten, pulled in 454,000 viewers.