Sochi scores steady audiences for Ten

Sochi scores steady audiences for Ten
SHARE
THIS



Network Ten’s coverage of the 2014 Winter Olympics in Sochi has been winning steady audiences and creeping into the top 10 most-watched shows over its opening weekend.

The coverage, on Ten and One, has pulled in audiences of over one million on the two channels combined.

On Saturday, the early evening winter Olympics coverage pulled in 1.24 million capital city and regional viewers, and the later evening coverage won 1.26 million.

Saturday’s coverage of Day One of the games saw both the early evening and evening coverage, on Ten, make it into the top 10 most-watched free-to-air shows.

The early evening show pulled in 697,000 sports fans, and the evening show won an audience of 686,000.

The late night show, meanwhile, came in 13th place with 331,000 viewers.

Last night, Network Ten won 20.5% of the free-to-air audience share, behind Network Seven, with 37.6% and Nine, with 27%, according to figures from OzTam.

The women’s snowboard slopestyle final, on Ten, was the only Winter Olympics show to make it into the top 10 free-to-air shows last night, coming in eighth place with an audience of 996,000 across Australia’s five metro areas.

Combining the viewers on Ten and One for the women’s snowboard slopestyle final, 1.1 million capital city viewers tuned in to see the US’ Jamie Anderson scoop gold and Australia’s Torah Bright (pictured) finish seventh.

Yesterday’s Day Two afternoon and early evening coverage of the games, on One, ranked in 17th and 16th places respectively, with audiences of 492,000 and 494,000. Day Two’s evening coverage, on Ten, pulled in 454,000 viewers.

Please login with linkedin to comment

Latest News

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp
  • Advertising

Vince Usher Wins Top Dog Award At Miami Ad School Account Planning Boot Camp

Ikon Communications strategist and account planner Vince Usher has been named Top Dog at Miami Ad School’s 2018 Account Planning course. Usher, who worked in teams throughout the course, also won three ‘Best Campaign’ awards for his work on live briefs by craft beer client 4 Pines, Tourism Australia and Ford. His team partner on […]

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne
  • Advertising
  • Campaigns

Drummond Golf Unveils ‘For The Love Of Golf’ Via JWT Melbourne

Drummond Golf has launched its first brand campaign via J. Walter Thompson Melbourne.  The campaign speaks to golf lovers of all ages and skill levels about the benefits and frustrations of the game. Reinforcing that no-one understands and loves the game quite like Drummond Golf. Drummond Golf marketing director Ravi Abeyaratne said: “Our business and franchisees were […]

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman
  • Marketing
  • Media

“Every Brand Does Need A Podcast Strategy”: Mamamia Creative Chief Mia Freedman

Brands have been advised to sharpen their plans for podcasts in the media mix, as audiences and creativity continue to explode in Australia and abroad. Speaking at Mamamia’s Podcasts Unplugged event in Sydney last Wednesday, chief creative officer Mia Freedman said not every brand needs a podcast, “but every brand does need a podcast strategy”. “We’ve […]

Clems Sydney Unveils Festive Spot For HP
  • Campaigns

Clems Sydney Unveils Festive Spot For HP

Get set to get all festivey with this fun Christmas spot. Or, alternatively, get drunk on eggnog. We don't mind.

by B&T Magazine

B&T Magazine
Content Agency Storyation Grows In New Zealand
  • Media

Content Agency Storyation Grows In New Zealand

Award-winning content agency Storyation has grown its presence in the New Zealand market appointing Amanda Clarke (main photo) as partnerships manager. Co-founded by former Metro magazine editor Lauren Quaintance, the Australian-based agency has been working with Tourism New Zealand’s Premium and PR teams for more than four years. Based in Auckland, Clarke spent nearly a […]