The annual summertime Sydney Festival has appointed media agency Slingshot with its media strategy, buying and production of creative materials.
The Sydney-based agency won the account following a Sydney Festival review and took over the account in early August.
“We followed their work with Disney’s Lion King closely and admired their ability to leverage a client’s assets through their excellent media relationships,” Sydney Festival’s deputy head of marketing Derek Gilchrist said.
“In a very short space of time the team has already added great value, providing excellent advice on media strategy in the early stages of our planning process for the 2014 Festival.”
The Sydney Festival takes place every January, boasting a diverse program of activities from a burlesque circus to Russian theatre it features 300 performances and around 100 events.
Next year the festival will include Dido Aeneas (pictured), one of the oldest love stories in English opera.
Karen Halligan, general manager Slingshot Media, added: “This is a dynamic piece of business and a fantastic win for us building on our already extensive arts and entertainment experience. The team is really pumped about working with Sydney Festival; we have a genuine passion for the arts and ideas. It also strengthens our production offering which is an area of focus for us.”