Seven launches UK production house, 7Wonder

Seven launches UK production house, 7Wonder
SHARE
THIS



The Seven Network is expanding its production footprint into the UK in a joint venture with former Maverick Television executives.

The joint venture, dubbed 7Wonder, will focus on creating new TV programmes and formats, initially for the UK market.

7Wonder will see Seven work Maverick Television’s former CEO Alexandra Fraser as well as Liza Abbott and Simon Ellse.

Fraser will be 7Wonder’s chief creative officer, Abbott is CEO and Ellse is CFO.

Tim Worner, CEO of Seven West Media, said: “Seven West Media is the leading content company in Australia with some of the most successful brands and franchises. The Seven Network is recognised as the leader in Australian produced television programming. Our success is built on our ability to create and own compelling content, and to deliver that content to the biggest audiences across our media platforms. 7 Wonder underlines a key part of our strategy for today and in the future: the expansion of our presence in the production of content.”

The full release is below:

Seven Network Australia expands international presence in television production and forms new United Kingdom based production company

The Seven Network – Australia‚Äüs most-watched broadcast television platform – and key executives who led the creative and commercial success of Maverick Television, one of the United Kingdom‚Äüs leading independent television production companies, today announced the formation of a new television production company: 7Wonder.

The new joint venture underlines Seven‚Äüs commitment to increasing its international presence in the production of television programmes and new formats.

Commenting, Tim Worner, CEO of Seven West Media, said: “Seven West Media is the leading content company in Australia with some of the most successful brands and franchises. The Seven Network is recognised as the leader in Australian produced television programming. Our success is built on our ability to create and own compelling content, and to deliver that content to the biggest audiences across our media platforms. 7 Wonder underlines a key part of our strategy for today and in the future: the expansion of our presence in the production of content.”

7Wonder will focus on the creation of new television programmes and formats, initially for the United Kingdom television market, and is a joint venture between Seven, Alexandra Fraser, Liza Abbott and Simon Ellse. Alex was joint CEO at Maverick Television, responsible for the company‚Äüs creative output, for nearly two decades. Before joining Maverick, Liza was a key production executive at ITV in the United Kingdom.

The formation of 7Wonder builds on Seven‚Äüs leadership in the creation and production of highly successful programming, including Home and Away, My Kitchen Rules, Border Security, A Place To Call Home, House Rules and Packed to the Rafters. It also follows the company‚Äüs formation of the new 7Beyond joint venture with Beyond International which focuses on the creation and development of new programmes and formats for the United States television market. Seven‚Äüs original formats and produced programmes are sold into more than 130 markets around the world.

Commenting, Brad Lyons, Seven‚Äüs Director of Production, said: “Seven is recognised as a leader in the development and production of Australian television. We are driving our own future with the programmes and content we create and leverage, and we are making deliberate and considered moves into new opportunities not only for our own primary market in Australia but increasingly in international markets.

“7Wonder forms a key element in our plans. And, we couldn‚Äüt be happier to be joining with people we have known and regarded highly over a number of years. Alex and Liza have a terrific track record of success. They have passion, ideas and at Maverick ran a great business. We‚Äüre looking forward to working with them in the next phase of their careers in this new joint venture as we focus on the growing UK market.”

Alex Fraser said: “Liza, Simon and I knew from the outset the partner we wanted was Seven so we didn't do a 'beauty parade' or go to market. It was very important to us to be in a creative partnership and enjoy a two way sharing of ideas. With support from Sydney, we‚Äüre able to keep over heads to a minimum and so our model is built around “putting money on screen”. 7Wonder will be working across all genres – embracing the rich entertainment portfolio that Seven has created and also building and developing new programmes and formats that will reach an international audience.”

Liza Abbott, Alex Fraser and Simon Ellse.

Alex and Liza met working at Maverick Television. Maverick was established over 20 years ago as a regional production house. It became one of the UK‚Äüs most successful non-scripted independents and was sold to super indie All3 Media Group in 2007.

Alex Fraser – Chief Creative Officer

Alex spearheaded Maverick Television‚Äüs creative output for just shy of 20 years. Within that time Maverick grew from a small boutique regional independent into one of the country‚Äüs leading production houses. A raft of her shows is both instantly and globally recognized. These include Embarrassing Bodies, Ten Years Younger, How to Look Good Naked, Billy Connolly‚Äüs Route 66 and Bizarre ER. Alex has worked internationally and she Exec-produced How to Look Good Naked for Maverick in LA. Before joining Maverick, Alex worked for nine years at the BBC as Reporter, Producer, Director and Commissioning Editor. She has also written several books based on TV formats.

Liza Abbott – CEO

Liza has over 20 years of industry experience – across production, broadcasting and commercial exploitation. She is as comfortable developing and securing commissions as she is exploiting a commercial deal or striking up a partnership agreement with leading talent. On joining Maverick (in a purely commercial role) within 12 months she had managed to increase ancillary exploitation values for the company by over 400%. Earlier in her career she spent close to 10 years at ITV, where she worked in a partnership role with a Creative Director to build a production hub from scratch. Within 6 years that hub was producing over 1,000 hours of new make terrestrial programming each year, had a headcount of over 300, split across 3 cities and whose net profits would have placed it within the country‚Äüs top 3 performing indies. She subsequently went on to help ITV to launch their own indie start-up fund and has also been „Director of Production and New Business‚Äü for IMG when it was the UK‚Äüs largest super-indie.

Simon Ellse – CFO

Simon qualified as a chartered accountant with Ernst and Young, having previously studied law at Durham University. He has twenty five years of experience in senior finance roles in the media sector. Simon has been critical to the launch of a number of startup businesses in the creative industries and enjoys a strong track record in growing new businesses.

Please login with linkedin to comment

Latest News

Apple Revists Muhammad Ali’s ‘I Am the Greatest’ Speech In New Ad For The X
  • Campaigns

Apple Revists Muhammad Ali’s ‘I Am the Greatest’ Speech In New Ad For The X

Apple has gone for a simple but highly effective campaign to promote the selfie taking ability of its new iPhone X, employing boxing great Muhammad Ali’s famous 1963 “I Am The Greatest” speech. The ad shows simple selfie photos taken by the phone as Ali’s hubris plays over the top. Ironically, the ad plays on the narcissism of […]

by B&T Magazine

B&T Magazine
Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group
  • Marketing

Comexposium Takes Over NZ Partner MTS To Become Largest Trans-Tasman Events Group

Marketing events group Comexposium has absorbed its New Zealand joint venture partner MTS to deliver an expanded event solutions business across the Trans-Tasman. The deal will see Ryf Quail (pictured above) return to Sydney to lead Comexposium Australian and Kiwi team, while his current MTS team remains in place as Comexposium employees. While the business […]

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding
  • Marketing

Eyeota Kick-Starts 2018 With $15.6 Million In Additional Funding

Audience data provider Eyeota has announced a $15.6 million Series B capital raise to spearhead additional growth in 2018. The company was founded simultaneously in Singapore, Australia and Europe in 2010, and has remained independent and enjoyed strong growth locally, as well as launching into the US. Peter Hunter (pictured above), Eyeota’s general manager for […]

Poem Wins Four New Clients
  • Marketing

Poem Wins Four New Clients

Sydney-based PR and social agency Poem has announced it has won four new clients following another strong year of growth. The four clients are Property NSW (The Rocks and Darling Harbour), Fantastic Furniture, Ovolo Hotels and Purpose (a conference on purpose-driven business). Poem co-founder Matt Holmes said: “We’ve hit a nerve with clients who are […]

Facebook Makes Another News Feed Change
  • Media

Facebook Makes Another News Feed Change

Social media behemoth Facebook has announced its second major update for News Feed to make sure the news people see, while less overall, is high quality. This week, Facebook announced that the platform will launch a small test in the US focused on prioritising news from publishers that users find trustworthy. Facebook is also exploring ways […]

Attention! B&T’s Inaugural Bootcamp Launches!
  • Advertising
  • Marketing
  • Media
  • Technology

Attention! B&T’s Inaugural Bootcamp Launches!

B&T announces its new industry bootcamp! And, if you're like us & didn't know anything about it, all's revealed here.

by B&T Magazine

B&T Magazine
Domain Boss Antony Catalano Exits
  • Media

Domain Boss Antony Catalano Exits

Mystery surrounds Domain boss's surprise exit, although the Mystery Machine nor a talking dog not spotted at Fairfax.

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival
  • Media

PHOTOPLAY Offers A Ghost Train Ride Like No Other At Sydney Festival

Jasmin Tarasin, director at boutique production company PHOTOPLAY, is inviting invites audiences to take a trip through the inner-workings of the mind in ‘Ghost Train’, her latest multi-sensory VR project set to feature at this year’s Sydney Festival. Working in collaboration with musician and co-creative director Jonnine Standish, Tarasin’s uniquely immersive ‘Ghost Train’ is a […]

March One To Rebrand Fundraising Institute Australia
  • Marketing

March One To Rebrand Fundraising Institute Australia

Independent advertising and branding agency March One has been appointed to oversee the rebrand and repositioning of Fundraising Institute Australia (FIA). FIA is the national peak body representing professional fundraising in Australia. It was established to advance advocacy and professional standards, and has identified the need to better promote its role as the industry self-regulator, […]

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency
  • Advertising
  • Campaigns
  • Technology

Victorian Government Launches VR Bushfire Experience Via The Fuel Agency

As part of its summer fire campaign, the Victorian government has launched a virtual reality (VR) bushfire experience and content series via The Fuel Agency. The VR experience places the user in the midst of a large bushfire, and is designed to encourage people to leave early on high-risk days before it’s too late. The […]

Local Ad Tech Company VeNA Partners With RugbyPass
  • Advertising
  • Media
  • Technology

Local Ad Tech Company VeNA Partners With RugbyPass

ad tech company VeNA has signed an exclusive reseller partnership covering Australia and New Zealand with digital rugby network RugbyPass. Across Asia and parts of Europe, RugbyPass is the exclusive digital rights holder and over-the-top broadcaster for live rugby, including the Super Rugby, the Rugby Championship and autumn internationals, the Six Nations, the Aviva Premiership, […]