SCA unveils new media resource featuring Harold Mitchell

SCA unveils new media resource featuring Harold Mitchell

Southern Cross Austereo (SCA) has launched a new website, dubbed SCAengage, showcasing the broadcaster’s assets and its integrated client campaigns.

B&T Magazine
Posted by B&T Magazine

SCAengage is targeted at the media industry and launches with a video series ‘Engaging Insights’ featuring Harold Mitchell discuss the current media landscape and engagement.

The music industry’s Michael Gudinski and advertising heavyweight and founder of CumminsRoss, Sean Cummins, will also contribute.

Nikki Clarkson, head of marketing and communications at SCA, said: “Our business has evolved, we simply live and breathe the multi-platform approach and excel at audience engagement.  SCAengage communicates those values and provides a central point for the industry to connect with leading ideas and information.  It is a fantastic representation of the diversity, passion and expertise within SCA and its brands.”

To visit the site, which was developed in-house, click here.