SA launches The Lead news service

SA launches The Lead news service
SHARE
THIS



A start-up news service The Lead South Australia has launched this week, offering copyright free stories to news outlets to help raise South Australia’s profile.

See the full announcement below:

A unique start-up news service called The Lead South Australia has launched this week to tell the story of South Australia to a global and national audience to encourage investment, business, tourism and knowledge about the state.

The Lead South Australia provides copyright free stories written by talented journalists who are experts in their fields. The service aims to be a resource for news outlets on a global scale to help them find, research and report stories on South Australia, a mineral-rich and agricultural state in Australia.

With award-winning magazine editor Jim Plouffe (pictured) at the helm, The Lead South Australia’s editorial charter is entirely based on journalistic merit and covers all industries of key relevance to South Australia. Industries  include agriculture, fisheries, biosecurity, defence, mining and resources, energy, education, tourism, research and development, technology, manufacturing, the arts, and health.

The initiative will solve two identified problems. Expanding knowledge of South Australia outside of the state, and helping editors and news producers find, investigate and tell in-depth stories at a time when newsroom resources are shrinking.

“The Lead South Australia will help change what is reported about South Australia by telling stories to targeted audiences interested in the industry, innovations and ideas that drive the state,” says Jim Plouffe.

He adds, “Our stories are offered free of charge to all media, institutions and organisations covering specific industries, with typical story packages including a variety of words, images, videos and audio grabs all about South Australia.”

Media seeking exclusive use of stories can become members of The Lead, which allows access to unpublished stories, the full story source list, and notifications of new leads and stories across specific industries.

The Lead will use SEO technology developed in South Australia, social media and targeted international media lists to spread stories across the world.

The Lead South Australia was developed through a grant from the Economic Development Board of South Australia to maximise the value of emerging economic opportunities for South Australia. "

Please login with linkedin to comment

Latest News

Commercial Radio Australia Develops Amazon Alexa Skill For Listeners
  • Media
  • Technology

Commercial Radio Australia Develops Amazon Alexa Skill For Listeners

The commercial radio industry has announced the launch of the RadioApp skill for Amazon’s voice assistant, Alexa. The new skill is designed to make radio listening simpler and more convenient for Aussies, who can now ask Alexa to play any of the country’s 300 AM, FM and DAB+ digital stations by name or frequency. The […]

Radio Buying Moves To Second Phase As Industry Eyes Programmatic Opportunity
  • Advertising
  • Media
  • Technology

Radio Buying Moves To Second Phase As Industry Eyes Programmatic Opportunity

The commercial radio industry has announced it is moving forward to phase two of an industry-wide project to automate and simplify the buying of radio. Phase one has resulted in the roll out of the AudioNET automated holding software RadioMATRIX. The industry-wide system, live since October 2017 and paperless since July 2018, is now used […]

Radio Industry Announces World-First “Super Pilot” For Audience Measurement
  • Media

Radio Industry Announces World-First “Super Pilot” For Audience Measurement

Commercial Radio Australia (CRA) and global market research firm GfK test the measurement of radio listening using a combination of diary and electronic meters in the first half of 2019. CRA chief executive Joan Warner said the initiative would be the largest-scale radio audience measurement pilot study using diary and electronic monitoring ever undertaken in […]

Radio Networks Unite To Grow Aussie Podcast Industry
  • Media

Radio Networks Unite To Grow Aussie Podcast Industry

Commercial Radio Australia (CRA) has announced it will establish a Podcast Working Group comprised of all major radio players, including the ABC and SBS. Announcing the initiative at the Radio Alive 2018 national conference in Melbourne today, CRA chief executive Joan Warner said the working group would be charged with developing an all-of-industry podcast strategy, […]

Study: Half Of All New Guitar Sales Are To Women
  • Marketing

Study: Half Of All New Guitar Sales Are To Women

The idea that the rock ‘n’ roll business is dominated by sweaty men is set to be turned on its head with new research showing that 50 per cent of all new electric guitar sales are to women. The study, by legendary ‘axe’ maker Fender, shows that the next set of big rock acts are […]

by B&T Magazine

B&T Magazine
Burger King Claims Its Hideous-Looking Halloween Burger Will Give Diners Nightmares
  • Campaigns

Burger King Claims Its Hideous-Looking Halloween Burger Will Give Diners Nightmares

Typically, eating a Whopper burger gives you heightened cholesterol and a bad dose of indigestion, but Burger King’s latest creation is set to give diners nightmares – quite literally. The new Halloween burger to be released in the US is nightmarish enough, with a green bun, bacon and and what appears to be deep-fried chicken […]

by B&T Magazine

B&T Magazine
Tourism Campaign: Self-Confessed “Boring” Nebraska Declares “It’s Not For Everyone”
  • Advertising
  • Campaigns

Tourism Campaign: Self-Confessed “Boring” Nebraska Declares “It’s Not For Everyone”

How do you attract tourists when, let’s be honest, your home state’s just a bit boring? That was the dilemma facing US midwestern town Nebraska which, due to a lack of things to do, was facing a visitor shortage on top of being voted the “least likely state” tourists planned on visiting. Hence, its new tourist catchphrase, “Honestly, it’s […]

by B&T Magazine

B&T Magazine
APN Outdoor Boss James Warburton To Exit
  • Media

APN Outdoor Boss James Warburton To Exit

After less than a year in the role, APN Outdoor CEO James Warburton will leave the business following the completion of its acquisition by JCDecaux. The Federal Court of Australia was the latest regulator to give the JCDecaux-APN Outdoor deal the green light, announcing its approval to APN shareholders yesterday. Warburton joined APN Outdoor in […]

by B&T Magazine

B&T Magazine
Six Tips To Getting Your Opinion Heard In Meetings
  • Opinion

Six Tips To Getting Your Opinion Heard In Meetings

Michelle Sales (pictured below) is a leadership speaker, coach and trainer and author of The Power of Real Confidence. In this book extract below, Sales offers her tips to make sure your voice gets heard at any meeting… It was Eleanor Roosevelt who once said, ‘You gain strength, courage and confidence by every experience in which […]

Opinion

by B&T Magazine

B&T Magazine
How To Foster A Culture Of Creativity
  • Opinion

How To Foster A Culture Of Creativity

Emma Bannister (pictured below) is the CEO of Presentation Studio and author of the book Visual Thinking: How to transform the way you think, communicate and influence with presentations. In this guest post, Bannister offers her top tips to get the creative juices flowing… Many of us wrongly assume that to be creative, means to […]

by B&T Magazine

B&T Magazine
Buxton Real Estate Appoints JPD As Strategic, Creative & Digital Agency
  • Advertising
  • Marketing

Buxton Real Estate Appoints JPD As Strategic, Creative & Digital Agency

Melbourne real estate group Buxton has appointed independent agency James Phillip Design (JDP) to handle strategic, creative and digital duties. JDP managing director James Peltekis said the agency was very excited about the appointment. “We’ve been collaborating with Buxton for a while now, working on their overall brand strategy and refreshing their brand. We’re delighted […]