Radio's ad dollars continue to grow

Radio's ad dollars continue to grow
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May marked the fourth consecutive month of advertising revenue growth for the radio market which is up 8.2% to May 2012.

The industry generated $65.697m in ad revenue last month, according to figures released by Commercial Radio Australia (CRA), with the charge lead by Sydney.

Sydney recorded the most growth of 13.4% to $21.743m with Melbourne in second place with an increase of 8.77% year-on-year to $19.589m.

Adelaide was the only market to drop, sliding 4.3% to $5.977m, as Brisbane and Perth grew by 7.89% to $10.19m and 4.49% to $8.197m respectively.

The financial year to end of May shows total growth of 0.26% to revenue of $622.031m for the five metro markets.

Joan Warner, chief executive CRA, said: “The commercial radio industry continues to perform well in a softer business environment.  We’re starting to see a trend of growth towards the end of the financial year, reflecting radio’s cost effectiveness and efficiency at getting a message out quickly.”

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