Radio industry petitions the government to support DAB+

Radio industry petitions the government to support DAB+
SHARE
THIS



Commercial Radio Australia (CRA) is leading a national petition to push the Federal Government into investing $500m into the regional rollout of DAB+ digital radio.

A policy commitment to a national roll-out and a timeframe is needed “ASAP”, according to CRA who has submitted proposals for $500m over 16 years to both the government and opposition.

“Federal Governments have supported the television industry with over $1bn in funding over the past twelve years to facilitate the roll-out of digital television into regional areas – it is only fair that radio receives similar treatment,” Joan Warner, chief executive of CRA, said.

The petition consists of a nationwide radio and online banner advertising campaign which urges listeners to register their support for the expansion of digital radio into regional Australia with their local MPs through the campaign website, WeWantDigitalRadio.com.au.

The campaign is forecast to reach an estimated 6.9 million Australians through its air-time on more than 200 regional stations.

“Audiences in regional areas have expressed frustration that they do not have access to the quality and diversity of free to air digital broadcast radio services enjoyed by their metropolitan counterparts as a result of the roll-out of DAB+,” Warner added.

“DAB+ digital radio will result in a significant upgrade to towers and site infrastructure in regional Australia.

“The rollout will provide an opportunity for commercial and public service radio operators to provide a greater diversity of local radio programming in regional areas.”

DAB+ has been available in the metro markets of Melbourne, Sydney, Brisbane, Adelaide and Perth, with trials in Darwin and Canberra, for the past three years.

Almost 1.4 million people now listen to digital radio each week in the five state capitals and more than a million DAB+ devices have been sold.

Warner also said developments with DAB+ and auto manufactures is the result of the industry with support needed from the government.

“Motor vehicle manufacturers are waiting for some form of commitment before expediting market options for their vehicles – although some progress has been made in this area largely as a result of the industry’s efforts.”

Please login with linkedin to comment

Latest News

Sunday TV Wrap: Seven’s ‘All Together Now’ Finds Its Voice, But It’s Nine Doing The Winning Singing
  • Media

Sunday TV Wrap: Seven’s ‘All Together Now’ Finds Its Voice, But It’s Nine Doing The Winning Singing

In a relatively quiet Sunday night of TV, Seven’s All Together Now was the standout entertainment show of the night with 698,000 viewers. Yet again, news and current affairs dominated with Seven’s 6pm news bulletin (913,000) the most watched show of the night followed by Nine’s version with 851,000. 60 Minutes was the third most […]

by B&T Magazine

B&T Magazine
IKEA Turns Broken Lift Into Wonderfully Black Christmas Ad
  • Advertising
  • Campaigns

IKEA Turns Broken Lift Into Wonderfully Black Christmas Ad

A malfunctioning lift is the backdrop to a wonderful Christmas spot for IKEA Italy. The ad features two men stuck in a lift with their IKEA purchases in tow. Unable to escape, the strangers make the best of the situation and set up a festive scenario right there in the lift. The ad’s the work of […]

by B&T Magazine

B&T Magazine
2018 State of Origin - NSW Blues v QLD Maroons

June 6th 2018, MCG #ORIGIN

Digital Image: Nathan Hopkins © NRL Photos
  • Marketing
  • Media
  • Opinion
  • Partner Content

Sport Is A Shining Example Of Darwin’s Theory Of Evolution

In this opinion piece, QMS Media’s Anne Parsons (pictured below) explains why the marketing effectiveness of sport has stood – and continues to stand – the test of time for brands. In the world of media where fortune favours the brave and the shiny new thing takes the spotlight, media channels are being overturned and […]

Partner Content

by QMS Sport

TV WEEK ​​Unveils Inaugural List Of The Next-Gen Women On Aussie TV
  • Media

TV WEEK ​​Unveils Inaugural List Of The Next-Gen Women On Aussie TV

Bauer’s TV WEEK is using its latest issue to celebrate women, with the release of its inaugural list of Next Gen Women of Australian television. The 13-page feature story showcases 37 women who are leading in their field within the Australian television industry. From actresses to writers, producers to reality stars, these women epitomise the modern […]

Why Advertising Needs To Look To The “Good Ol’ Days” To Avoid Becoming Extinct
  • Advertising
  • Opinion

Why Advertising Needs To Look To The “Good Ol’ Days” To Avoid Becoming Extinct

Last week B&T published an opinion piece by J Walter Thompson Sydney’s head of strategy, Carly Yanco, titled Why Aussie Adland Needs To Call “Time” On The “Good Ol’ Days. Unsurprisingly, the piece ruffled a few feathers with some industry veterans and here, B&T regular Robert Strohfeldt, pens his riposte to young Yanco’s claims… This is the third time […]

Opinion

by B&T Magazine

B&T Magazine
Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?