Radio ad revenue ends 2013 on a high

Radio ad revenue ends 2013 on a high
SHARE
THIS



All five metro radio markets ended the year on a high as December advertising revenue increased across the board, including Adelaide.

Adelaide recorded growth of 0.18% on the previous year to reach $5.036m after two months of contraction, according to Commercial Radio Australia figures sourced by Deloitte.

Melbourne’s December radio ad revenue was greater than Sydney’s, it reached $16.447m compared to the harbour-side city’s $15.884m.

The full release is below:

Commercial radio ad revenue recorded an increase across all markets in December to post growth of 1.84% to $53.977 million, bringing the total revenue for the last six months of 2013 up 2.82% to $355.687 million, according to the 2013 Metropolitan Commercial Radio Advertising Revenue, as sourced by Deloitte. 

Perth recorded the greatest revenue rise in December over the other markets with an increase of 3.71% to $8.003 million on the previous year.  Brisbane’s growth continued up 3.02% to $8.607 million, Sydney grew 2.29% to $15.884 million, Melbourne was up .46% to $16.447 and after two o months of contraction, Adelaide grew .18% to $5.036 million. 

The last six months of 2013 resulted in Melbourne revenue up 4.19% to $108.802 million.  Perth has grown 4.01% to $49.778 million, Sydney is up 2.64% to $109.708 million, Brisbane climbed 2.12% to $55.419 million and Adelaide was slightly down for the six month total by 1.60% to $31.980.

The Deloitte figures report actual revenue received by metropolitan commercial radio stations in the five markets for the calendar month and include all metropolitan agency and direct revenue.

Please login with linkedin to comment

Latest News

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 
  • Campaigns

M&C Saatchi’s This. Film Studio Announces Nat Geo Doco Series On Rhino Conservation 

M&C Saatchi Group’s film and television production studio THIS. has revealed its first major project, a two-part documentary series in partnership with National Geographic, Cisco Systems, Canon Australia and Land Rover South Africa. The documentary series, hosted by cricket legend Kevin Pietersen and outback wrangler Matt Wright with conservationist and Canon Australia Photographer, Julia Wheeler, […]

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner
  • Media

Ovarian Cancer Australia Appoints 10 Feet Tall As Its Integrated Agency Partner

Following a competitive pitch process, 10 feet tall is standing proud as the newly appointed agency for Ovarian Cancer Australia (OCA). The agency’s response to a complex brief included a strong multifaceted brand platform that spans all media and includes mainstream media working in conjunction with fundraisers and activations for the charity throughout the calendar […]

Edge Adds BASF Seeds To Client Stable
  • Advertising
  • Media

Edge Adds BASF Seeds To Client Stable

Independent agency Edge has announced its Melbourne office has been appointed to deliver integrated services for agricultural brand BASF Seeds, following a competitive pitch. Edge’s remit spans strategy, creative, advertising, digital and media for BASF Seeds, its InVigor products and its MySeed platform. Dan King, managing director of Edge Melbourne, said the agency was delighted […]

Cropped shot of two men working together with laptop and notepad in a minimalistic workplace enviroment with desklamp and plant
  • Media

Applications Open For 2018 Copy School

Applications have opened for the 2018 Copy School in Sydney, sponsored by NewsMediaWorks, with another world-class line-up of guest creative tutors. Copy School is designed to encourage the best quality copywriting across all channels and engages some of Australia’s leading advertising creative directors and copywriters, as well as news media executives, to pass on their […]

Paul McIntyre To Lead The Australian Financial Review’s New CMO Offering
  • Marketing
  • Media

Paul McIntyre To Lead The Australian Financial Review’s New CMO Offering

Fairfax Media’s Australian Financial Review has expanded its marketing and media coverage with the launch of CMO Brief. The new weekly editorial initiative is designed to take a more in-depth perspective on local and global trends, and the challenges and opportunities in marketing and its role in driving business growth. CMO Brief’s foundation sponsor is […]