Radio ad revenue ends 2013 on a high

Radio ad revenue ends 2013 on a high

All five metro radio markets ended the year on a high as December advertising revenue increased across the board, including Adelaide.

B&T Magazine
Posted by B&T Magazine

Adelaide recorded growth of 0.18% on the previous year to reach $5.036m after two months of contraction, according to Commercial Radio Australia figures sourced by Deloitte.

Melbourne’s December radio ad revenue was greater than Sydney’s, it reached $16.447m compared to the harbour-side city’s $15.884m.

The full release is below:

Commercial radio ad revenue recorded an increase across all markets in December to post growth of 1.84% to $53.977 million, bringing the total revenue for the last six months of 2013 up 2.82% to $355.687 million, according to the 2013 Metropolitan Commercial Radio Advertising Revenue, as sourced by Deloitte. 

Perth recorded the greatest revenue rise in December over the other markets with an increase of 3.71% to $8.003 million on the previous year.  Brisbane’s growth continued up 3.02% to $8.607 million, Sydney grew 2.29% to $15.884 million, Melbourne was up .46% to $16.447 and after two o months of contraction, Adelaide grew .18% to $5.036 million. 

The last six months of 2013 resulted in Melbourne revenue up 4.19% to $108.802 million.  Perth has grown 4.01% to $49.778 million, Sydney is up 2.64% to $109.708 million, Brisbane climbed 2.12% to $55.419 million and Adelaide was slightly down for the six month total by 1.60% to $31.980.

The Deloitte figures report actual revenue received by metropolitan commercial radio stations in the five markets for the calendar month and include all metropolitan agency and direct revenue.