Pac Mags revives commercial director role

Pac Mags revives commercial director role
SHARE
THIS



Pacific Magazines has promoted its former Famous publisher Gereurd Roberts to Commercial director.

The appointment comes after former commercial director Peter Zavecz was moved to the director of magazine role in November last year. 

Full release below:

"Pacific Magazines, the publishing arm of Seven West Media, today announced Mr Gereurd Roberts as Commercial Director, Pacific Magazines. 

Mr Peter Zavecz, Director of Magazines, Pacific Magazines comments: “Gereurd will build on Pacific Magazines’ successes to date, prioritise profit and growth opportunities and work with the senior management team to best position the business for the future.”

Mr Gereurd Roberts will lead the advertising sales, client services, digital sales and new revenue arm at Pacific, whilst driving sales integration opportunities with other Seven West Media business.

“We have been impressed with Gereurd’s drive, understanding of the evolving media landscape and vision for the future.

“We see Gereurd’s non-traditional sales background as a positive, with his background in print and digital content offering Pacific and our clients a different sales perspective. We will leverage this new approach to get further upstream and help our clients connect with our audiences in better ways,” added Mr Zavecz.

Mr Roberts has over fifteen years of publishing experience including roles at Guardian News and Media, ACP Magazines (now Bauer Media) and most recently as a publisher at Pacific Magazines.

Mr Roberts said: “The rapidly changing environment requires a sharp focus on innovation and results.

“As part of the largest and best performing integrated media group at Seven West Media, Pacific Magazines is well-positioned to deliver clients market leading, sharp solutions.

“We will continue to strengthen the footprint, engagement and relevancy of our client partnerships, while combining them with new content initiatives and intelligent multi-platform ideas.”

Mr Kurt Burnette, Chief Revenue Officer, Seven West Media, comments, “We welcome Gereurd to the best sales team in the country at Seven West Media.

“Gereurd is the ideal person to take the business forward as part of our strategy of the future – he is someone who intimately knows the printed and digital product and process from creation to production to sales.

“With that unique knowledge he brings the ability to offer even more new and relevant business solutions for our customers. Gereurd’s appointment reiterates our commitment to utilising new skill sets in traditional roles through a structure and culture of innovation and customer care.”

Mr Roberts’ appointment is effective immediately. "

Please login with linkedin to comment

Latest News

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban
  • Advertising
  • Campaigns

IsoWhey launches #YouGotThis Weight Management Campaign Via Indie Agency Urban

Australia’s leading health and wellbeing brand IsoWhey has launched its latest national campaign, ‘#YouGotThis’. Created by Urban, the campaign highlights the real-life struggles Australians face on their weight management journey. A journey made easier through perseverance, and a little help from IsoWhey. The #YouGotThis campaign is IsoWhey’s biggest marketing investment to date, with executions running […]

Taking A stand? Just Do It…Maybe
  • Marketing
  • Opinion

Taking A stand? Just Do It…Maybe

In this guest post, creative and strategy director at WE Buchan, David Coupland (pictured below), takes a look at the fallout from Nike’s Colin Kaepernick campaign and says what it also does is show the importance brands now play in our lives… Nike’s decision to feature Colin Kaepernick as the face of their 30th anniversary “Just Do It” campaign […]

Opinion

by B&T Magazine

B&T Magazine
How To Optimise Branded Keywords
  • Marketing
  • Opinion

How To Optimise Branded Keywords

In this guest post, CEO of Delacon, Michael Center (pictured below) talks the value of branded keywords for marketers and offer his tips on getting the best from yours… Branded keywords are an essential part of the digital marketing strategy for many large businesses. Trading on the recognition and equity of a brand’s name, some of the country’s […]

Opinion

by B&T Magazine

B&T Magazine
OLYMPUS DIGITAL CAMERA
  • Marketing
  • Opinion

Expertise First, Influence Second: When Influence Is A By-Product Of Expertise

In this guest post, Taryn Williams, CEO and founder of influencer and creative talent marketplace theright.fit, explains why influence should be a by-product of success, not the foundation for it… Like any form of advertising and promotion, influencer marketing is not without its controversies. Earlier this year Australia’s Federal Minister for Health, Greg Hunt, ordered […]

Opinion

by B&T Magazine

B&T Magazine
Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience
  • Campaigns
  • Marketing
  • Technology

Ford & Facebook Invite Aussies To Personalise 2018 Mustang With New In-App Experience

Ford Australia has unveiled a new innovation that showcases the iconic Ford Mustang through a collaboration Facebook and Instagram. The interactive campaign invites Facebook and Instagram communities to take part in a live poll to identify Australia’s ultimate Mustang design. Targeting performance car fans, along with design lovers and image-conscious consumers, Ford and its partner […]