Pac Mags revives commercial director role

Pac Mags revives commercial director role

Pacific Magazines has promoted its former Famous publisher Gereurd Roberts to Commercial director.

The appointment comes after former commercial director Peter Zavecz was moved to the director of magazine role in November last year. 

Full release below:

"Pacific Magazines, the publishing arm of Seven West Media, today announced Mr Gereurd Roberts as Commercial Director, Pacific Magazines. 

Mr Peter Zavecz, Director of Magazines, Pacific Magazines comments: “Gereurd will build on Pacific Magazines’ successes to date, prioritise profit and growth opportunities and work with the senior management team to best position the business for the future.”

Mr Gereurd Roberts will lead the advertising sales, client services, digital sales and new revenue arm at Pacific, whilst driving sales integration opportunities with other Seven West Media business.

“We have been impressed with Gereurd’s drive, understanding of the evolving media landscape and vision for the future.

“We see Gereurd’s non-traditional sales background as a positive, with his background in print and digital content offering Pacific and our clients a different sales perspective. We will leverage this new approach to get further upstream and help our clients connect with our audiences in better ways,” added Mr Zavecz.

Mr Roberts has over fifteen years of publishing experience including roles at Guardian News and Media, ACP Magazines (now Bauer Media) and most recently as a publisher at Pacific Magazines.

Mr Roberts said: “The rapidly changing environment requires a sharp focus on innovation and results.

“As part of the largest and best performing integrated media group at Seven West Media, Pacific Magazines is well-positioned to deliver clients market leading, sharp solutions.

“We will continue to strengthen the footprint, engagement and relevancy of our client partnerships, while combining them with new content initiatives and intelligent multi-platform ideas.”

Mr Kurt Burnette, Chief Revenue Officer, Seven West Media, comments, “We welcome Gereurd to the best sales team in the country at Seven West Media.

“Gereurd is the ideal person to take the business forward as part of our strategy of the future – he is someone who intimately knows the printed and digital product and process from creation to production to sales.

“With that unique knowledge he brings the ability to offer even more new and relevant business solutions for our customers. Gereurd’s appointment reiterates our commitment to utilising new skill sets in traditional roles through a structure and culture of innovation and customer care.”

Mr Roberts’ appointment is effective immediately. "

Please login with linkedin to comment

Latest News

Blue 449 Launches New Campaign For Chivas  “Success Is A Blend”
  • Campaigns
  • Media

Blue 449 Launches New Campaign For Chivas “Success Is A Blend”

Blue 449 has launched a new paid media campaign called Success is a Blend for Chivas Regal, the original luxury blended Scotch whisky. This through the line campaign celebrates the belief that blended is better, in life and in Scotch. Chivas’ faith in blending was instilled by founding brothers, James and John Chivas, who pioneered […]

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders
  • Media

The Australian Unveils Fourth Edition Of The Deal For Emerging Female Leaders

The Australian has today published its fourth annual edition of The Deal focused on emerging female leaders, in association with Chief Executive Women (CEW). The issue showcases successful women while asking some challenging questions. The Deal editor Helen Trinca said: “Women have achieved so much, even if there is more to do, and there is […]

Shake The Cage Cup Submissions Open
  • Media

Shake The Cage Cup Submissions Open

Didn't have much like on the recent Melbourne Cup? Well, why not turn your attention to the Shake The Cage Cup instead?