The Outdoor Media Assocation (OMA) welcomed five new members to its company late last year, increasing the total membership to 36 members.
ABsee media, Coresafe, Daktronics, Key Systems and QMS joined the company, where OMA’s members fall into three categories, media display companies, non-media display companies and asset owners.
ABsee media and QMS fall into the media display category which provides outdoor advertising services to clients.
Coresafe, Daktronics and Key Systems have joined in the non-media display member category.
“As Australasia’s newest OOH company we felt it was extremely important to support the OMA and look forward to the opportunity to have input on important issues facing the industry and to help and inform the direction of the future of outdoor advertising,” Steve Danaher, general manager Australia at QMS, said.
“The OMA’s five new members highlight the growth of the Out-of-Home (OOH) industry, and the increasing scope of our work as an association,” Charmaine Moldrich, CEO of the OMA, said.
“It is an exciting time for OOH — technology and innovation coupled with growing audiences is seeing the industry’s market share and revenue grow.”